Nijenrode Studies in Business - Marketing Aspects of International Business
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12

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Published By Springer Netherlands

9789401089906, 9789400956469

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International Marketing Planning: An Iconoclastic View

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_9 ◽

1984 ◽

pp. 143-164

Author(s):

Malcolm H. B. McDonald

Keyword(s):

International Marketing ◽

Marketing Planning

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International Marketing: Past, Present, and Future

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_1 ◽

1984 ◽

pp. 1-14

Author(s):

Warren J. Keegan

Keyword(s):

International Marketing

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The Regulation of Advertising around the World in the 1980s and Beyond: Precipitating Circumstances, Motivations, and Forces

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_5 ◽

1984 ◽

pp. 73-83

Author(s):

Jean J. Boddewyn

Keyword(s):

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The Foreign Orientation of Management as a Central Construct in Export-Centered Decision-Making Processes

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_8 ◽

1984 ◽

pp. 119-141 ◽

Author(s):

Erwin Dichtl ◽

M. Leibold ◽

H.-G. Köglmayr ◽

S. Müller

Keyword(s):

Decision Making ◽

Decision Making Processes

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Have Technological Developments Made Current International Marketing Practices/Strategies Obsolete?

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_6 ◽

1984 ◽

pp. 85-94

Author(s):

John K. Ryans

Keyword(s):

International Marketing ◽

Technological Developments

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The Role of Economies of Scale in International Marketing

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_4 ◽

1984 ◽

pp. 59-72

Author(s):

Vern Terpstra

Keyword(s):

Economies Of Scale ◽

International Marketing

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International Marketing as Part of the Marketing Process

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_2 ◽

1984 ◽

pp. 15-24

Author(s):

Jan Van Rees

Keyword(s):

International Marketing ◽

Marketing Process

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International Marketing in the 1980s and Beyond: Research Frontiers

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_12 ◽

1984 ◽

pp. 195-216 ◽

Author(s):

Gerald M. Hampton ◽

Aart P. van Gent

Keyword(s):

International Marketing ◽

Research Frontiers

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Global Strategy and the Control of Market Subsidiaries

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_11 ◽

1984 ◽

pp. 183-193

Author(s):

Kenneth Simmonds

Keyword(s):

Global Strategy

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International Business Theory and Marketing Theory: Elements for International Marketing Theory Building

Nijenrode Studies in Business - Marketing Aspects of International Business ◽

10.1007/978-94-009-5646-9_3 ◽

1984 ◽

pp. 25-57

Author(s):

Helmut Soldner

Keyword(s):

International Business ◽

International Marketing ◽

Theory Building ◽

Marketing Theory ◽

International Business Theory

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