Marketing Library and Information Services II
Latest Publications

TOTAL DOCUMENTS

33

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By DE GRUYTER SAUR

9783110281040

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Digital Marketing Tools Applied to the IE Library

Marketing Library and Information Services II ◽

10.1515/9783110281040.345 ◽

2013 ◽

Author(s):

A. Marcos Blázques ◽

J. C. Marcos Recio

Keyword(s):

Digital Marketing

Download Full-text

Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar

Marketing Library and Information Services II ◽

10.1515/9783110281040.387 ◽

2013 ◽

Author(s):

G. Mahesh ◽

Dinesh K. Gupta

Keyword(s):

Information Services ◽

Download Full-text

Marketing Strategy to Monitor Library Websites’ Functional Performance

Marketing Library and Information Services II ◽

10.1515/9783110281040.373 ◽

2013 ◽

Author(s):

Sueli Angelica do Amaral

Keyword(s):

Marketing Strategy ◽

Functional Performance ◽

Library Websites

Download Full-text

Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal

Marketing Library and Information Services II ◽

10.1515/9783110281040.315 ◽

2013 ◽

Author(s):

Ana Figueira ◽

Andreia Sousa ◽

Carla Nunes

Keyword(s):

Public Library ◽

Community Marketing

Download Full-text

Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise

Marketing Library and Information Services II ◽

10.1515/9783110281040.217 ◽

2013 ◽

Author(s):

Lamia Badra

Keyword(s):

Download Full-text

Marketing in Algerian Libraries: an Overview

Marketing Library and Information Services II ◽

10.1515/9783110281040.205 ◽

2013 ◽

Author(s):

Messaouda Boutaba ◽

Nadia Temmar

Download Full-text

StoryTubes Contest: Marketing Libraries in the Digital Age

Marketing Library and Information Services II ◽

10.1515/9783110281040.163 ◽

2013 ◽

Author(s):

Faith Brautigam ◽

Denise Raleigh

Keyword(s):

Download Full-text

Internet Marketing: the Silver Bullet for Web 2.0?

Marketing Library and Information Services II ◽

10.1515/9783110281040.101 ◽

2013 ◽

Author(s):

Elke Roesner ◽

Ulrike Ostrzinski

Keyword(s):

Web 2.0 ◽

Internet Marketing ◽

Download Full-text

Marketing Library and Information Services: Connecting from the Past to the Future

Marketing Library and Information Services II ◽

10.1515/9783110281040.13 ◽

2013 ◽

Author(s):

Dinesh K. Gupta ◽

Christie Koontz ◽

Angels Massisimo

Keyword(s):

Information Services ◽

The Past ◽

Download Full-text

Preface

Marketing Library and Information Services II ◽

10.1515/9783110281040.9 ◽

2013 ◽

Download Full-text