Hedonic Adaptation

Author(s):  
Karynna Okabe‐Miyamoto ◽  
Julia K. Boehm
Keyword(s):  
2021 ◽  
Vol 33 (1) ◽  
pp. 106-140
Author(s):  
Fabio D’Orlando ◽  
Sharon Ricciotti

Escalation is a key characteristic of many consumption behaviors that has not received theoretical attention. This paper aims to propose both a definition and a theoretical treatment of escalation in consumption. We define escalation as a subject’s attempt to obtain “more” or engage in consumption behaviors that are “more intense” on a measurable, quantitative or qualitative, objective or subjective, scale (more difficult ski slopes, stronger drugs, harder sex, better restaurants etc.), even if the subject preferred less intense consumption behaviors in the past. Further, this evolution in behavior also occurs if the budget constraint does not change. We will find endogenous and exogenous theoretical microfoundations for escalation in models of hedonic adaptation, desire for novelty, acquisition of consumption skills, rising aspirations, positional effects, and envy. However, we will also discuss the possibility that the tendency to escalate is a specific innate behavior inherent to human nature. Finally, we will propose a preliminary theoretical formalization of such behavior and indicate the possible implications of taking escalation into adequate consideration. JEL codes: B52, D11, D90, D91, I31


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Neena Sinha ◽  
Nidhi Singh

PurposeThis study aims to understand the expectations of elderly bank customers with mobile banking services and to measure its impact on their long-term satisfaction and continued intention. The study is based on two theories, expectations-confirmation theory (ECT) and hedonic adaptation theory.Design/methodology/approachA self-administered longitudinal survey was completed with a sample of 208 elder customers who do not use mobile banking services. Latent growth curve modelling approach was used to determine the change in their post-adoption experience over four time points.FindingsResults of the study confirm that the use of mobile banking services prolongs the duration of customer satisfaction and continued intention level, post-adoption, reinforcing the hedonic adaptation theory.Research limitations/implicationsMobile banking services are going to be a significant component of the multichannel banking agenda. But it might be interesting to review other digital channels of banking services. The key contribution of this study is that it measures the expectation-confirmation link of elderly customers with mobile banking services. The study sheds light on factors that positively influence customer inclination and adoption of multichannel banking services in the long run, which is important for the commercial success of such channels.Practical implicationsThe study highlights the importance of elder customers' pre-expectations, related dimensions which are important for post-adoption experiences of mobile banking services to improve customers' satisfaction and continued intention in the long run. This is crucial for the commercial success of banks.Originality/valueThis is the first such study that used the expectation confirmation model (ECT) and related it with hedonic adaptation theory to assess elderly customer's post-adoption satisfaction and continued usage of mobile banking services over time.


2005 ◽  
Vol 9 (2) ◽  
pp. 111-131 ◽  
Author(s):  
Sonja Lyubomirsky ◽  
Kennon M. Sheldon ◽  
David Schkade

The pursuit of happiness is an important goal for many people. However, surprisingly little scientific research has focused on the question of how happiness can be increased and then sustained, probably because of pessimism engendered by the concepts of genetic determinism and hedonic adaptation. Nevertheless, emerging sources of optimism exist regarding the possibility of permanent increases in happiness. Drawing on the past well-being literature, the authors propose that a person's chronic happiness level is governed by 3 major factors: a genetically determined set point for happiness, happiness-relevant circumstantial factors, and happiness-relevant activities and practices. The authors then consider adaptation and dynamic processes to show why the activity category offers the best opportunities for sustainably increasing happiness. Finally, existing research is discussed in support of the model, including 2 preliminary happiness-increasing interventions.


2018 ◽  
Vol 43 (1) ◽  
pp. 101-119 ◽  
Author(s):  
Nathaniel D. Line ◽  
Lydia Hanks

While it is well documented that boredom with a particular product or service can result in switching behavior, the extent to which emotional attachment can affect this relationship is not well understood. The purpose of this research is to address this gap in the literature by exploring the role of place attachment in the relationships among boredom, satisfaction, and switching behavior in the domain of full-service restaurant patronage. The results indicate that while boredom can, in fact, result in switching intentions (particularly to unfamiliar alternatives), the reduction/elimination of boredom can actually lead to feelings of attachment that subsequently translate into lower levels of switching intention. The findings enhance the theoretical understanding of both restaurant switching behavior and hedonic adaptation in several important ways as well as provide meaningful implications for restaurant marketers interested in minimizing switching behavior attributable to repeat visitation and boredom.


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