Development, Application and Future Trends of Pyrrolidone‐ and Caprolactam‐Based Materials in the Pharmaceutical Industry

Handbook of Pyrrolidone and Caprolactam Based Materials ◽

10.1002/9781119468769.hpcbm024 ◽

2021 ◽

pp. 1933-2055

Author(s):

David K. Hood ◽

Srinivasan Ananthraman ◽

Osama M. Musa

Keyword(s):

Pharmaceutical Industry ◽

Future Trends ◽

Development Application

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Branding and Marketing in the Pharmaceutical Industry

New Techniques for Brand Management in the Healthcare Sector - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-7998-3034-4.ch003 ◽

2021 ◽

pp. 32-43

Author(s):

Nafisa Fatima Maria Vaz ◽

Ajit Parulekar

Keyword(s):

Pharmaceutical Industry ◽

Pharmaceutical Products ◽

Brand Strategy ◽

Future Trends ◽

The Past ◽

Success Stories ◽

Global Challenges ◽

Branding Strategies ◽

Industry Success ◽

Consumer Marketing

The pharmaceutical industry is at a phase where the need to embrace marketing and branding strategies on a larger scale has increased as compared to the past. In this chapter, the authors address the trends in which pharmaceutical branding has evolved over the years into something very different in today's world. The pharmaceutical products can be broken down into four types, which include the patented products, generics, branded generics, and the OTC market. This chapter looks at the branding activities that are carried out by each of these. The chapter highlights the learnings from the consumer marketing industry, the complexities involved in building a brand strategy, global challenges faced in branding in the pharma domain, some of the successful strategies that have been implemented in the pharmaceutical industry (success stories), and the future trends in this area.

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Future Trends for Green Chemistry in the Pharmaceutical Industry

Green Chemistry in the Pharmaceutical Industry ◽

10.1002/9783527629688.ch16 ◽

2010 ◽

pp. 333-355 ◽

Cited By ~ 7

Author(s):

Peter J. Dunn ◽

Andrew S. Wells ◽

Michael T. Williams

Keyword(s):

Pharmaceutical Industry ◽

Green Chemistry ◽

Future Trends

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Integration of Core-Edge Spectroscopy Methods for the Study of Polymers

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s042482010016323x ◽

1996 ◽

Vol 54 ◽

pp. 154-155

Author(s):

E. G. Rightor

Keyword(s):

Excited State ◽

Polymer Blends ◽

Gas Phase ◽

Spatial Resolution ◽

High Spatial Resolution ◽

Electronic States ◽

Core Electron ◽

Bulk Solids ◽

Development Application

Core edge spectroscopy methods are versatile tools for investigating a wide variety of materials. They can be used to probe the electronic states of materials in bulk solids, on surfaces, or in the gas phase. This family of methods involves promoting an inner shell (core) electron to an excited state and recording either the primary excitation or secondary decay of the excited state. The techniques are complimentary and have different strengths and limitations for studying challenging aspects of materials. The need to identify components in polymers or polymer blends at high spatial resolution has driven development, application, and integration of results from several of these methods.

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