Sweepstakes or contests: The effect of uncertainty type on consumption behavior

Author(s):  
Zhengyu Shen ◽  
Yaxin Ming
Keyword(s):  
2019 ◽  
Vol 27 (2) ◽  
pp. 98-108
Author(s):  
Woo Jung Hong ◽  
Kyu-Hye Lee
Keyword(s):  

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