Response to ‘a new method of scenario analysis for strategic planning’

1989 ◽  
Vol 8 (2) ◽  
pp. 158-158
Author(s):  
Jutta Bkauers ◽  
Martin Weber
1988 ◽  
Vol 7 (1) ◽  
pp. 31-47 ◽  
Author(s):  
Jutta Brauers ◽  
Martin Weber

1989 ◽  
Vol 8 (2) ◽  
pp. 157-158
Author(s):  
Stephen M. Millett ◽  
Ed Honton

2019 ◽  
Vol 18 (4) ◽  
pp. 651-664
Author(s):  
Gilmar Sarmento Da Silva Junior ◽  
Paulo Da Cruz Freire Dos Santos

Objective: The present study had the purpose of analyzing variables that directly influence the strategic planning of the Pro-Rectory Student (PROEST) of the Federal University of Alagoas (UFAL) using scenario building management tools.  Methodology: The research is exploratory and applied with the use of survey, documentary, bibliographic, questionnaires and interviews with the civil servants, managers and students in a quali-quanti cross-sectional analysis with scenario focusing on the scenario from the SWOT matrix and survey of priority actions from the perspective of the target audience  Originality: The application of scenario analysis tools, using the SWOT matrix as a guide and delimiter of the planning of actions to be developed by the UFAL, enables a new perception of the academic unit in relation to problem situations and management focus.Main results: Students in a situation of socioeconomic vulnerability glimpse a greater amount of actions aimed at direct transfer of resources, which is justified due to the difficulties faced daily by these students who use these resources to maintain their activities at the University and in self and family support; on the other hand, the SWOT matrix presents a scenario of offensive weakness where the unit does not have internal organizational capacity related to the totality of PNAES actions.  Theoretical Contributions: The adoption of scenario analysis tools enables the integrationbetween planning and operation of the strategic process in the construction of multiannual planning with the use of configurations and awareness of characteristics for effective deliberation, including the best paths after organizational diagnosis analysis.


2019 ◽  
pp. 127-170
Author(s):  
Richard Whittington

This chapter examines the development of strategic planning practices from around 1960. Strategic planning advanced on the prior practice of long-range planning by emphasizing choice, competition, and control. It also made an initial step towards more open forms of strategizing by widening the discourse of strategy among managerial elites. Strategic planning’s rise was supported by three exogenous forces: growing organizational complexity, a culture of rationality, and new analytical technologies. Nevertheless, strategic planning’s development still took two kinds of arduous and fallible institutional work: ‘rule-making’ and ‘resource-organizing’. Under the first, corporate strategists, such as Shell’s Pierre Wack, created and disseminated techniques, such as scenario analysis, while consultants, such as BCG and McKinsey, promoted portfolio analysis. Under the second, entrepreneurs, such as Bruce Henderson, had to create new consulting organizations, such as BCG, and corporate strategists, such as Jack McKitterick at General Electric, built the first corporate strategy units.


2001 ◽  
Vol 30 (2) ◽  
pp. 193-207 ◽  
Author(s):  
HSIAO-FAN WANG ◽  
WAN-YU CHANG

2008 ◽  
Vol 39 (3) ◽  
pp. 21-31 ◽  
Author(s):  
M. S. Pishvaee ◽  
M. Fathi ◽  
F. Jolai

In today’s rapid changing market situations, many nations and companies try to keep or make better their situation and gain more market share by creating competitive advantages. Because of growing number of uncertain parameters in the environment and lack of information about the future, the strategic choice has become very complex and critical. One of the popular tools for solving the problem is scenario analysis. In this paper based on fuzzy clustering we propose a method for building, analyzing and ranking the possible scenarios. To cope with the issue of uncertain parameters of the environment in strategic planning, we use the concept of fuzzy set theory to enhance the proposed method. Finally the performance of the proposed method is illustrated in a strategic planning case in a pharmaceutical company.


2019 ◽  
Vol 18 (4) ◽  
pp. 651-664
Author(s):  
Gilmar Sarmento Da Silva Junior ◽  
Paulo Da Cruz Freire Dos Santos

Objetivo do esttudo: O presente trabalho tem como finalidade analisar variáveis organizacionais que influenciam diretamente o planejamento estratégico da Pro-Reitoria Estudantil (PROEST) da Universidade Federal de Alagoas (UFAL) através de ferramentas gerenciais de construção de cenário.Metodologia: A pesquisa se caracteriza como exploratória e aplicada com a utilização de levantamentos documentais, bibliográficos, questionários e entrevistas com o corpo técnico, gestor e discentes em uma análise transversal quali-quanti com enfoque no cenário a partir da matriz SWOT e levantamento de ações prioritárias na perspectiva do público-alvo.Originalidade: A Aplicação de ferramentas de análise de cenário, utilizando a matriz SWOT como norteador e delimitador do planejamento das ações a serem desenvolvidas pela UFAL, possibilita uma nova percepção da unidade acadêmica frente as situações-problema e enfoque gerencial.Principais Resultados: Os discentes em situação de vulnerabilidade socioeconômica, público-alvo da política, vislumbram um maior número de ações voltadas ao repasse direto de recursos, que se justifica devido às dificuldades enfrentadas diariamente por esses discentes que utilizam esses recursos para manutenção das suas atividades na Universidade e no sustento próprio e de sua família; por outro lado, a matriz SWOT apresenta um cenário de debilidade ofensiva onde a unidade não possui capacidade organizacional interna referente à totalidade do atendimento das ações do PNAES.Contribuições Teóricas: A adoção de ferramentas para análise de cenário possibilita a integração entre planejamento e operação quanto ao processo estratégico na construção do planejamento plurianual com o uso de configurações e conscientização de características para uma deliberação eficaz, incluindo os melhores caminhos após análise do diagnóstico organizacional.  


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