Corporate social responsibility practices: An empirical study of voluntary and mandatory disclosure by NIFTY 100 companies

2021 ◽  
Author(s):  
Ritika Gupta ◽  
Pankaj Kumar
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.


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