BROADCASTING PRODUCTS OF THE RADIO STATION «LVIVSKA KHVYLYA»: THE GENRE AND THEMATIC CHARACTERISTICS

The main principles of developing of a program concept, target, genre-thematic and audience intended purposes of the Ukrainian FM-radio station «Lvivska khvylya» radio series are considered. It’s concluded that the radio «Lvivskа khvylya» successfully creates the actual, original content of the broadcast, hold onto the genres of radio journalism and the formula of radio success – a beautiful and cheerful mood, a friendly and relaxed atmosphere, a lively conversation; promptly informs the audience about current and important events in the country and in the world; journalists create high-quality content – informational, analytical, entertainment and musical radio series.

Practical Issues of Translated Texts Editing

This article contains a summary of some practical issues of translated texts editing with clear examples. Copy editing of translated texts is different from copy editing of texts written in the native language, because the focus of the work shifts from how to deliver an author’s message in the most appropriate way to how to deliver author’s text, written in the native language, in another language (Ukrainian) in the most appropriate way. The first question is the versatility: does the copy editor need to know the language of the original text in order to do effective copy editing. And she/he should at least understand the basic features of the language of the original text such as phonetics, grammar and syntax. Also a copy editor should pay particular attention to such aspects as: at the lexical level – false friends, transliteration of proper nouns, excess of possessive pronouns, translation or adaptation of lexical gaps; at the syntactic level – copulative verb, word order in a sentence, contrastive stress in a phrase, address words, syntax simplification. A necessary aspect is the unification of certain elements in the translated text: address words, units of measurement (length, weight, area, time, volume, etc.), transliterated proper and common nouns. Described in this article principles of transliteration, unification, adaptation, lexical and syntactic aspects of copy editing of translated texts will help to improve the quality of translated books into Ukrainian.

The screen performance as an instrument of propaganda (on the example of Ivan Kavaleridze’s film «Koliivshchyna», 1933)

The myth-making processes in the communicative space are the «cornerstone» of ideology at all times of mankind’s existence. One of the tools of the effective impact of propaganda is trust in information. Today this come round due to the dissemination of information on personalized video content in social networks, including through converged media. New myths and social settings are creating, fate of the countries is being solved, public opinion is being formed. It became possible to create artificially a model of social installation using the myths (the smallest indivisible element of the myth) based on real facts, but with the addition of «necessary» information. In the 20–30 years of the XX century cinematograph became the most powerful screen media. The article deals with the main ideological messages of the Ukrainian Soviet film «Koliivshchyna» (1933). In the period of mass cinematography spread in the Soviet Ukraine, the tape was aimed at a grand mission – creation of a new mythology through the interpretation of the true events and a con on the public, propaganda of the Soviet ideology. This happened in the tragic period of Ukrainian history (1933, the Holodomor) through the extrapolation of historical truth and its embodiment in the most formative form at that time – the form of the screen performance. The Soviet authorities used the powerful influence of the screen image to propagate dreams, illusions, images, stereotypes that had lost any reference to reality. I. Kavaleridze’s film «Koliivshchyna» demonstrates the interpretation of historical events and national ideas, the interpretation of a relatively remote past through the ideology of the «Soviet-era». The movie is created as a part of the political conjuncture of the early 1930s: the struggle against Ukrainian «bourgeois nationalism» and against the «Union of Liberation Ukraine», the repressive policies against the peasants, the close-out of the «back to the roots» policy. The movie, on the one hand, definitely addresses to the Ukrainian ideas, on the other hand it was made at the period of the repressions against the Ukrainian peasantry. In the movie «Koliivshchyna», despite the censorship, I. Kavaleridze manages to create a national inclusive narrative that depicts Ukrainian space as multi-ethnic and diverse, but at the same time nationally colorful.

Peculiarities of the national Ukrainian culture in the artistic design of the publications of Kharkov cooperative publishing house «Rukh»

The purpose of the article is to investigate the peculiarities of the national Ukrainian culture in the artistic design of the editions of the Kharkov cooperative publishing house «Rukh». Research methods: Empirical-theoretical methods of analysis, synthesis, deduction are used. From the theoretical methods, a description and interpretation is applied. The use of these methods made it possible to prove that the publications of the Kharkov cooperative publishing house «Rukh» are a highly cultured artistic product, shrouded in the aura of the traditions of Ukrainian culture. It is proved that in the 20-ies. XX century. around the «Rukh» united a circle of like-minded writers, critics, editors, illustrators. Book covers were made by M. Samokish, S. Borovoy, V. Krichevsky. It is established that in the graphic design of the editions the editors used font ensembles, decorative elements and other visual materials created by the most prominent representatives of the artistic circles, in which the Ukrainian tradition is traced. In the design of covers used a variety of frames, ornaments of vegetable origin, stylized with letters. At the same time, minimalism of forms, compositions in a black and white version was quite common. Attention is focused on the works of the famous graphs of the era of the Ukrainian revival, created by the order of the Kharkiv cooperative publishing house «Rukh». The features of the national Ukrainian culture in the artistic design of publications are analyzed. Illustrations, graphic elements, style of execution and technique of the Ukrainian artists cooperating with the publishing house are characterized. The study significantly expands the view on publishing at the stage of the formation of Soviet power. The results can be used to write textbooks and teaching aids on cultural studies, the history of publishing and the history of Ukraine.

Chukanova S. О. Library Science and Information Science in the US Higher Education System: Monograph. Index of contents

The monograph discusses the organizational and methodological foundations of the professional training of specialists in library science and informology in the US higher education system: structure and content, forms of organization, orientation of professional training to ensure the professional mobility of these specialists. The directions of using the US experience in modernization of professional training of specialists of information, library and archives in Ukraine are defined and substantiated.

Publising in the conditions of development of the newest technologies: studying of requests of experts. Monograph. Index of contents.

The monograph highlights the current state of publishing in Ukraine, ways of innovative progress of the industry.The experience of the startup industry, innovations in book design and decoration have been reviewed in detail, introduction of new directions of publishing activity and development of industries that will always be in demand and will be profitable. The tendencies and prospects of development of publishing activity in the aspect of professional requirements to the future specialist in publishing and editing are investigated. For researchers of publishing, social communications, publishers and editors, as well as anyone interested in the prospects of publishing in Ukraine.

THE SCIENTIFIC AND RESEARCH CENTERS OF UKRAINE OF LIBRARY SCIENCE

The article is devoted to the analysis of the activity of leading research institutions in the field of library science in Ukraine at the present stage. Using the methodological basis of the systematic approach and the content analysis method of scientific publications and open access resources, the author investigates the achievements of Ukrainian librarianship. The purpose of the article is to analyze the main directions of activity of the scientific institutions of the librarian branch in 2010s; the problems of the dissertation researches aimed at improving the activity of the library social institute; the development of professional communication through scientific events and periodicals. Among the main objects of research are the Institute of Library Science, Institute of Information Technologies and the Center for Social Communication Research of the Vernadsky National Library of Ukraine; Lviv National Scientific Library of Ukraine named after V. Stefanyk; State Scientific and Pedagogical Library of Ukraine named after V.O. Sukhomlinsky; National Scientific Agricultural Library of NAAS of Ukraine. The article also analyzes the achievements of scientific schools of Kharkiv State Academy of Culture, Kyiv National University of Culture and Arts, National University «Lviv Polytechnic». The conclusion is that the main tendencies of library investigations carried out in research centers - leading libraries and institutions of higher education of Ukraine include: the development of interdisciplinary research, in which the library as a social institute becomes an active component of public communications, global information influences; development of researches devoted to scientific and informational support of branch science (educational, agrarian) in the context of European integration and globalization processes; the librarianship investigation from the media space point of view, in particular in the system of public use of social media, or as an equal partner in its creation; increasing attention to interaction and coordinated formation of consolidated information resources of libraries, archives and museums. The study may be followed up as the study of the experience and prospects of international cooperation in the field of scientific activities, especially library science, as well as librarianship issues, which are covered in scientific communication - in professional journals, scientific forums, etc.

Problem-thematic spectra of the magazine «Rozbudova natsii» (1928-1934)

The study is devoted to the problem-thematic spectrum of the program body of the OUN «Rozbudova Natsii» - a magazine that became one of the main print bodies of the Ukrainian national liberation movement in the interwar period. The study considers the magazine «Rozbudova Natsii» as a nationalist publication in the international light, since the journal was added by publicists from different parts of the world. Information about the format and content is collected. The author analyzes the features of the publication's structure, thematic ranges, as well as genre and stylistic specifics. The content role of «Rozbudova Natsii» in the organization of the Congress of Ukrainian nationalists is investigated. It is shown that most of the important socio-political situations that occurred in the 20-30s and related to the Ukrainian issue were considered in «Rozbudova Natsii». In the end, it was concluded that the «Rozbudova Natsii» program is the idea of nationalism, the idea of freeing the native country from the invaders and the development of an independent Ukrainian state. The struggle for independence, which must be carried out by any means, including revolutionary ones, is decisive in this context.

Investigation of the social and communicative mechanism of image creation of the IKEA in Ukraine

This article deals with the image of the modern company IKEA. They want to enter the Ukrainian market place, but it will be impossible for the next 10 years because of political and ideological considerations. This type of furniture manufacturers will take a prominent place on the internal market very soon. Many Ukrainians are aware about IKEA, they are buying products online from foreign distributors but do not have the ability to buy in branded stores, because they do not exist on the territory of Ukraine. The urgency of this topic is beyond doubt. The image of campaign is bases on strategically important image items and communication resources. Those are not within the material industry. It is well known, that the IKEA organization has proper and powerful communication policy, timely and promptly informing the target audience about the events, as well as forming a powerful social image. All these factors contribute to the formulation of a positive buyer's attitude towards to the products of the campaign. An absolutely fundamental principle is the formation of reputation demonstrates the positive aspects and drawbacks of IKEA products. Although IKEA have not entered the territory of Ukraine yet, Ukrainians know about goods and have point of view about them. So when IKEA will find the opportunity to come to the local market they target audience would be immediately grow. This article pays attention to the way of understanding what ukrainian buyers need. Such as ethical principles, innovative methods, mechanisms of image design which affects the perception of the goods by customers and the brand in general. Consequently, our aim was studying the PR technologies which were used for designing the IKEA’s image for the local Ukrainian market and for domestic consumer. During this research, we paid attention to the scientific positions of such scientists as Anggraeni A, Bettger F., Zavadsky Y, Carter G., Mindrut S., Zhigalov VT, Pankratov F., Parkinson S. N., Rafel R., Roman E., Rossi P., Chegini F., Sukharev V., Shymanovska L. M., Seimiene E. and many others. For our research, we used such methods as the analyst of scientific thought and positions, comparative analysis, internet interview, the forecast of creation of the IKEA’s image positions at the local market. The main aim of this work is to predict the attitude of Ukrainians to the typically new furniture company, which try to enter the local market. How audience will accept them. In which way the target audience sees the IKEA’s goods and the level of readiness to buy a product. As we see local audience has a good visions about IKEA and about 30 % of people ready to spend their money to buy furniture (and other different goods) of this company. Mostly Ukrainians has positive point of view about IKEA. During the research, we were try to find out IKEA’s activities and analyzed the PR-technologies that were used for creating the target audience opinion. So as a result, we notice that Ukrainians has some knowledge about IKEA, its image and has some attitude to their goods. The biggest part of Ukrainian audience don’t have any opportunity to buy what company sells, but have heard about it or saw advertisement through the internet.

Strategy for manipulation of the mass consciousness in the ukranian mass media (as an example of the early «1 + 1 breakfast show»)

Actuality of research theme is conditioned manipulation consciousness of citizens, which carries out television. Activity of mass-media has important social and political consequences. In particular, morning teleshou is propagandized by ideas, looks, studies, carry out social management. By forming of public opinion, making of the certain settings, they induce a man to those or other acts. Research purpose – to carry out the analysis of receptions of psychological influence of television on an audience, in particular to define influence of morning show «Breakfast from «1+1» to forming of public opinion, to analyse facilities of influence and personal interest of spectator. For realization of research of strategy of manipulation mass consciousness in Ukrainian mass-media were used row of methods. In particular, by the method of supervision the analysis of morning telecast was carried out. For the analysis of the phenomena in the process of their origin and a historical method is used in the dynamics of development. Approach of the systems to the scientific search enabled complex to consider strategy of manipulation mass consciousness in Ukrainian mass-media. Main results and research conclusions. Manipulation mass consciousness is the set of certain technologies prevailing among which a major element are exactly mass medias. «Breakfast from «1+1» – one of same long morning programs. In an order to interest a spectator, in the program various methods are used influences which allow to increase rating. The main sign of the program is illumination of social and political, cultural, entertaining events, uses of manipulyativnykh technologies in subjects with the purpose of bringing in and maintenance of attention of recipient. As a result of research, the row of biggest-selling manipulyativnykh receptions which are involved in «Breakfast from «1+1» is selected: «anonymous authority», «effect of presence», «emotional resonance», «stereotypification». By such receptions of work with information they influence on consciousness of audience, forming those public opinion about certain events and phenomena.