scholarly journals Supermarket Supply Chains Marketing Models in India: The Novel Market Models

2013 ◽  
Vol 8 (4) ◽  
pp. 345-360
Author(s):  
Madiga Bala Dastagiri ◽  
T.K. Immanuelraj
Keyword(s):  
Supply Chain ◽  
Fruits And Vegetables ◽  
Direct Marketing ◽  
Supply Chain System ◽  
Market Models ◽  
Economic Agents ◽  
Public Markets ◽  
Marketing Models ◽  
Main Motive ◽  
Backward Linkages

The super market revolution has been underway in developing countries. Market research says that larger the numbers of economic agents involved in marketing and lesser their incomes’ share in consumer price’. The prospective solution to this problem may be consolidation of supply chain. The main motive of this paper is to explore the ways or super markets models that will integrate the small and marginal farmers with supply chain system in India. Information on marketing models and marketing institutions which deal fruits and vegetables in the country were analyzed. The fruits and vegetable commodities reach the final consumer through various channels. Among all the channels the direct market models are the best because the producer share in consumer rupee is 100 per cent and will eliminate middlemen completely. India opened up post – 1990, a number of new liberalized public markets operating direct marketing model with forward linkages for fruits and vegetables. The economic reforms also lead to the emergence a number of new private retail markets for fruits and vegetable with direct marketing models with backward linkages. The results reveal that private super markets will save farmers from transport, marketing cost and other charges and complete eliminate middlemen. Farmers who supply to private super markets have many advantages it includes technical guidance, market information on prices, perfect weights and spot payments etc. The opportunities include development of high value commodities market supply chain. The farmers are suggested for effective and efficient marketing of fruits and vegetables, the super markets have to purchase entire quantity brought by the farmer irrespective of grading, Export linkage is suggested, Government has to regulate prices, Government has to open and operate retail outlets, Government should assess the production and consumption level and announce the MSP accordingly. Even the farmers of the most of the states are adopting traditional marketing channels. The study suggests that modern direct marketing models to adopt.

scholarly journals ANALISIS RANTAI PASOK AGROINDUSTRI TEMPE DI KELURAHANGUNUNG SULAH KECAMATAN WAY HALIM KOTA BANDAR LAMPUN

2020 ◽  
Vol 8 (4) ◽  
pp. 633
Author(s):  
Zauvi Natasena Ajusa ◽  
Zainal Abidin ◽  
Eka Kasymir
Keyword(s):  
Supply Chain ◽  
Asset Management ◽  
Direct Marketing ◽  
Sampling Technique ◽  
Flow Patterns ◽  
Supply Chain Performance ◽  
Snowball Sampling ◽  
Supply Chain System ◽  
Street Vendors ◽  
Marketing Efficiency

This study aims to figure out the flow patterns and stakeholders of, supply chain performance of, and marketing efficiency of tempe agroindustry. Data collection was conducted in Gunung Sulah Subdistrict, Way Halim District, Bandar Lampung City from December 2018 to January 2019. This study uses a casestudy method. Determination of agroindustry sample uses purposive sampling technique and for supply chain sample uses snowball sampling technique. The data analysis method used for flow patterns and stakeholders are the supply chain system method, for the analysis of supply chain performance is SupplyChain Operation Reference (SCOR) 9.0 and for marketing efficiency analysis is the calculation of margin value, and the value of producer's share. The results of this study showed that supply chain of tempe agroindustry consisted of soybean importer, soybean agent, yeast and plastic wholesaler, soybean, yeast and plastic retailers, sub-agent of gas, producer of firewood, tempe’s agroindustries, tempe retailers, and street vendors. There is an inefficiency in cost management of Cost of Goods Sold (COGS) metric for tempe products of tempe’s agroindustry and asset management of Cash to Cash Cycle Time (CTCCT) metric for soybean, yeast, and fuel supply of tempe’s agroindustry. The most efficient marketing of tempe’s agroindustry is direct marketing to consumers with margin value of zero and producer’s share value of 100%.Key words: margin, marketing, producer’s share, supply chain, SCOR

scholarly journals Dynamic Adjustment Mechanism and Differential Game Model Construction of Mask Emergency Supply Chain Cooperation Based on COVID-19 Outbreak

2021 ◽  
Vol 13 (3) ◽  
pp. 1115
Author(s):  
Shufan Zhu ◽  
Kefan Xie ◽  
Ping Gui
Keyword(s):  
Supply Chain ◽  
Differential Game ◽  
Production Technology ◽  
Wholesale Price ◽  
Transfer Payment ◽  
Dynamic Adjustment ◽  
Supply Chain System ◽  
Government Subsidies ◽  
Technology Investment ◽  
The Impact

Incorporating the impact of the COVID-19 pandemic on the mask supply chain into our framework and taking mask output as a state variable, our study introduces the differential game to study the long-term dynamic cooperation of a two-echelon supply chain composed of the supplier and the manufacturer under government subsidies. The study elaborates that government subsidies can provide more effective incentives for supply chain members to cooperate in the production of masks compared with the situation of no government subsidies. A relatively low wholesale price can effectively increase the profits of supply chain members and the supply chain system. The joint contract of two-way cost-sharing contract and transfer payment contract can promote production technology investment efforts of the supply chain members, the optimum trajectory of mask production, and total profit to reach the best state as the centralized decision scenario within a certain range. Meanwhile, it is determined that the profits of supply chain members in the joint contract can be Pareto improvement compared with decentralized decision scenario. With the increase of production technology investment cost coefficients and output self-decay rate, mask outputs have shown a downward trend in the joint contract decision model. On the contrary, mask outputs would rise with growing sensitivity of mask output to production technology investment effort and increasing sensitivity of mask demand to mask output.

Quality safety of agricultural products in supply chain-computer simulation based on multi-agent system

2021 ◽  
pp. 1-8
Author(s):  
Wei Zhou ◽  
Maha Saad Metawea
Keyword(s):  
Computer Simulation ◽  
Supply Chain ◽  
Agricultural Products ◽  
Computer Simulation Model ◽  
Quality And Safety ◽  
Multi Agent System ◽  
Agent System ◽  
Supply Chain System ◽  
Multi Agent ◽  
Countermeasures And Suggestions

As is known that, one of the challenges in ensuring the quality and safety of agricultural products in China is how to organize plenty of scattered small farmers and integrate them into the modern agricultural products supply chain system. In this paper, in order to promote the tight integration of agricultural products supply chain, based on multi-agent system, a computer simulation model of agricultural products supply chain is proposed. Through a series of simulation experiments, the evolution of the organizational structure of the agricultural products supply chain, its impact on the quality and safety of agricultural products under different government regulations are explored and discussed in detail. It follows from these simulation results that the more long-term-contract farmers and sellers, the more conducive to the improvement of the quality and safety of agricultural products, and the corresponding countermeasures and suggestions are also provided.

scholarly journals A Model of Waste Price in a Symbiotic Supply Chain Based on Stackelberg Algorithm

2021 ◽  
Vol 13 (4) ◽  
pp. 1740
Author(s):  
Cheng Che ◽  
Xiaoguang Zhang ◽  
Yi Chen ◽  
Liangyan Zhao ◽  
Zhihong Zhang
Keyword(s):  
Sensitivity Analysis ◽  
Supply Chain ◽  
Comparative Analysis ◽  
Power Structure ◽  
Income Level ◽  
Power Structures ◽  
Optimal Price ◽  
Supply Chain System ◽  
Chain System ◽  
Revenue Model

By establishing a two-level symbiotic supply chain system consisting of one supplier and one manufacturer, we use Stackelberg method to analyze the optimal price and revenue model of supplier and manufacturer in the symbiotic supply chain under two power structures in which the supplier and manufacturer are dominant respectively, and analyze the influence of the degree of symbiosis and power structure on the model. Through comparative analysis, we find that: There is a relationship between the income level and the degree of symbiosis in the symbiotic supply chain. The change of power structure will affect the relative benefits of suppliers and manufacturers in the symbiotic supply chain. The manufacturer’s expected unit product revenue will affect the supply chain revenue when the manufacturer is dominant. Finally, the sensitivity analysis of relevant parameters is carried out through an example analysis, and the validity of the conclusion is verified. This paper has a guiding significance for the behavior of enterprises in the cogeneration supply chain.

scholarly journals Supply Chain Coordination Contracts under Double Sided Disruptions Simultaneously

2015 ◽  
Vol 2015 ◽  
pp. 1-9 ◽  
Author(s):  
Huan Zhang ◽  
Yang Liu ◽  
Jingsi Huang
Keyword(s):  
Supply Chain ◽  
Supply Chain Coordination ◽  
Optimal Price ◽  
Supply Chain System ◽  
Pricing Policy ◽  
Product Cost ◽  
Numerical Examples ◽  
Supply Chain Contracts ◽  
Different Types ◽  
Key Factor

Supply chain coordination models are developed in a two-echelon supply chain with double sided disruptions. In a supply chain system, the supplier may suffer from the product cost disruption and the retailer suffers from the demand disruption simultaneously. The purpose of this study is to design proper supply chain contracts, under which the supply chain with double sided disruption can be coordinated. Firstly, the centralized decision-making models are applied to find the optimal price and quantity under three cases as the baseline. The different cases are divided by the different relationship between the product cost disruption and the demand disruption. Secondly, two different types of contracts are introduced to coordinate the whole supply chain. One is all-unit wholesale quantity discount policy (AQDP) contract, and the other one is capacitated linear pricing policy (CLPP) contract. And it is found out that the gap between the demand disruption and the product cost disruption is the key factor to influence the supply chain coordination. Some numerical examples and sensitivity analysis are given to illustrate the models. The AQDP contracts are listed out under different cases to show how to use it under double sided disruptions.

A flexible and adaptable planning and control system for an MTO supply chain system

2006 ◽  
Vol 22 (5-6) ◽  
pp. 557-565 ◽  
Author(s):  
Mustafa Özbayrak ◽  
Theopisti C. Papadopoulou ◽  
Efstratios Samaras
Keyword(s):  
Supply Chain ◽  
Control System ◽  
Supply Chain System ◽  
Chain System ◽  
Planning And Control ◽  
And Control

An operational policy for a three-stage distributive supply chain system with retailers’ backorders

2014 ◽  
Vol 156 ◽  
pp. 332-345 ◽  
Author(s):  
Bhaba R. Sarker ◽  
Ratkrit Rochanaluk ◽  
Huizhi Yi ◽  
Pius J. Egbelu
Keyword(s):  
Supply Chain ◽  
Supply Chain System ◽  
Chain System

Collaborative firms managing perishable products in a complex supply network: an empirical analysis of performance

2015 ◽  
Vol 20 (2) ◽  
pp. 128-138 ◽  
Author(s):  
Juan Carlos Pérez Mesa ◽  
Emilio Galdeano-Gómez
Keyword(s):  
Supply Chain ◽  
Large Scale ◽  
Fruits And Vegetables ◽  
Perishable Products ◽  
Supply Network ◽  
Content Type ◽  
Sales Channels ◽  
Positive Effects ◽  
Starting Point ◽  
Supplier Relationship

Purpose – This purpose of this study is to provide empirical evidence of how cooperation is related to suppliers’ performance, a relationship that is thought to be affected by the type of customer and the extent to which the market is diversified. It analyzes horticultural exporting firms in southeastern Spain, which are the main suppliers of European markets. Together with their primary customers (large-scale retail companies such as Carrefour, Tesco and Aldi), these firms constitute a complex supply network composed of a variety of agents and sales channels. This network will be studied from the perspective of the supplier–supplier relationship that is critical to their survival. Design/methodology/approach – Starting with a detailed description of Europe’s vegetable supply chain, a hierarchical regression is used with an index of cooperation intensity, moderated by retail sales and market concentration. The authors test the hypotheses using panel data on a set of 118 horticultural marketing firms in southeast Spain for the period 2009-2011. Findings – Cooperation strategies are shown to have positive effects on performance (market creation, promotion, quality, training, joint supply purchases and research ventures). Moreover, the retail channel and market diversification are observed to have a positive effect on the relationship between cooperation and the supplier’s performance. They demonstrate that active cooperation strategies have a greater bearing on performance in those firms whose primary customers are retailers. This circumstance provides evidence of the synergies and benefits that may arise when the supplier integrates the retailer in the supply chain, but which do not arise with other types of customers. Research limitations/implications – Although this study refers to a specific sector (fruits and vegetables) and the statistical results are limited, they provide insights that may assist in understanding how other perishable produce-related industries work: such industries share many common features. Practical implications – A more stable relationship between suppliers and retailers in the perishable produce market will render the supply firm more cooperative, competitive and profitable. Increased performance does not arise from the better conditions and improved sales power offered by the customer but instead from the adaptability of the supplier. Likewise, market diversification drives the supply firm toward a cooperative strategy, making it more profitable and competitive. As a practical norm, market diversification alone will not have positive results on performance unless the firm proves capable of enhancing its capacity for cooperation. Social implications – Proper management of the agricultural produce supply chain has repercussions on all of the members of that chain, although special emphasis should be placed on producers and consumers. The availability of food, its quality and its safety depend on management during the production phase. Along these lines, and more specifically for the consumer, this work is relevant because the sector analyzed accounts for 40 per cent of the vegetables consumed in Europe. Originality/value – This article defends the supplier–supplier relationship as the starting point for the analysis of a supply network. In certain sectors, the suppliers’ ability both to solve their clients’ problems and to be profitable is conditioned on maintaining the network and, therefore, the basic focus must center on analyzing their relationships, always including the customer, who has a direct or indirect influence on those relationships. Previous research has not comprehensively addressed this issue, let alone that of a sector with agile and perishable products in which, due to its nature, decision-making about market destinations and sales channels is the order of the day.

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