Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework

2019 ◽  
pp. 254-262
Author(s):  
Chih-Ching Hung ◽  
Nai-Chang Cheng ◽  
Shang-En Yu ◽  
Hong-Tsu Young
Keyword(s):  
Empirical Study ◽  
Group Buying ◽  
Factors Influencing ◽  
Buying In ◽  
Online Group

Factors influencing the effectiveness of online group buying in the restaurant industry

2013 ◽  
Vol 35 ◽  
pp. 237-245 ◽  
Author(s):  
Ziqiong Zhang ◽  
Zili Zhang ◽  
Fan Wang ◽  
Rob Law ◽  
Dechao Li
Keyword(s):  
Restaurant Industry ◽  
Group Buying ◽  
Factors Influencing ◽  
Buying In ◽  
Online Group

An Empirical Study on Consumer Purchasing Intention in Online Group-Buying

2012 ◽  
Vol 472-475 ◽  
pp. 1402-1405 ◽  
Author(s):  
Bin Shi
Keyword(s):  
Empirical Study ◽  
Empirical Research ◽  
Consumer Participation ◽  
Comprehensive Model ◽  
Group Buying ◽  
Research Results ◽  
Perceived Trust ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Online Group

Online group-buying characterized by Groupon model is developing rapidly in recent years. This study presents three perspectives of price stimulation, demand extendibility, and perceived trust to investigate factors influencing consumer participation intention in Online group-buying. Based on the foundation of existing empirical research results, an empirically validated comprehensive model is proposed and tested.

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