scholarly journals The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia

2017 ◽  
Vol 12 (3) ◽  
pp. 69-85 ◽  
Author(s):  
Achmad Nizar Hidayanto ◽  
Mutia Ovirza ◽  
Pinkie Anggia ◽  
Nur Fitriah Ayuning Budi ◽  
Kongkiti Phusavat
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Information Searching ◽  
Group Buying ◽  
Buying In ◽  
Online Group

Conceptualising Consumers' Purchase Intention towards Online Group Buying

2015 ◽  
Vol 3 (1) ◽  
pp. 47-55
Author(s):  
Liew Yean Sien ◽  
Mohammad Falahat
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Electronic Word Of Mouth ◽  
Perceived Ease Of Use ◽  
Group Buying ◽  
Online Group

Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However, this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aims to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are the main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper - Conceptual Keywords: Electronic Word of Mouth; Online Group-Buying; Perceived Usefulness; Perceived Ease-of-Use; Price; Trust; Perceived Risk.

scholarly journals Study of impulse buying on Instagram users in Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 47-54
Author(s):  
Sri Rahayu Tri Astuti ◽  
Imroatul Khasanah ◽  
Y Yoestini
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Impulse Buying ◽  
Electronic Word Of Mouth ◽  
Online Retailer ◽  
Independent Variables ◽  
Online Advertisement ◽  
Hedonic Shopping ◽  
Buying In ◽  
Practical Implications

Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.

Factors influencing the effectiveness of online group buying in the restaurant industry

2013 ◽  
Vol 35 ◽  
pp. 237-245 ◽  
Author(s):  
Ziqiong Zhang ◽  
Zili Zhang ◽  
Fan Wang ◽  
Rob Law ◽  
Dechao Li
Keyword(s):  
Restaurant Industry ◽  
Group Buying ◽  
Factors Influencing ◽  
Buying In ◽  
Online Group
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