The article outlines the prospects and challenges of digitalization of the world economics, which led to the revision of the current paradigm of economic development of the world. Considering the fact that digital technologies are both a market and a vehicle for the emergence and development of new markets, they have actualized the importance of market phenomena and effects (convergence, spillover effect, diffusion of technologies, etc.), which have a colossal influence on the economic evaluation, transfer, and commercialization of innovations. In this regard, one of the important scientific and practical tasks for economists is to develop a methodology for the evaluation of innovative technologies, which would take into account the modern features of digitalization and would increase the competitive position of technologies. The purpose of this study is to substantiate the method of evaluation the cost of innovative technologies in the digital economics. The object of the work is the process of assessing the cost of innovative technologies, the subject – theoretical, methodological and applied foundations of evaluation of innovative technologies in conditions of the digital economics. The article substantiates the method of estimating the cost of innovative technologies in the framework of a comparative valuation approach. The peculiarity of the author's method is the matrix structure, which contributes to the flexibility of taking into account and/or adjustment of factors affecting the market environment on innovative technology at a particular time. The proposed method enables us to increase the efficiency of pricing and can be used as a basis for justifying the pricing strategy for innovative technologies, making management decisions regarding their market development in the digital economics, etc. The development makes it possible to adjust the price of innovative technology, in accordance with the inherent values of the influence of economic factors on it. The method is tested on the example of enterprises in the field of industrial electronics.
Digital Economics and Internet of Things: Visualization of Research Fronts
