IMPORT AND TELECOM SECTOR REVENUE IN EXPLAINING THE MOTIVES TO INVEST IN INNOVATIVE TECHNOLOGY BY ARMENIAN OPERATORS

By estimating the impact of real imports of innovative technologies and non-innovative equipment on the real revenue of the telecommunications operators; and the impact of real imports of non-innovative equipment and the real revenue of the telecommunications operators on the real revenue of the telecommunications operators in Armenia from the second half of 2014 till the end of 2020, we have identified which factors will mainly lead to the growth of the sector and force them to invest in innovative technology. According to the analysis of the econometric model #1, it can be said that companies increase the cost of importing innovative technologies and equipment by 6.11%, on average, as soon as revenue decreases by 1%. Secondly, import of non-innovative equipment, like phones, once every 24 months, could lead to an increase in import of innovative equipment. According to the model #2 the costs of importing non-innovative equipment have a statistically significant impact on the revenue of telecom companies, however, the import of new generation phones does not lead to a huge increase in the use of services offered by operators. 11 months after the introduction of innovative technologies, their impact on the revenue of the telecom companies becomes statistically significant and negative. We conclude that the decrease of telecoms revenue leads to the growth of real imports of innovative technologies. The model results will enable telecoms to overcome the situations that would decrease companies’ revenue, to revise the periods set for importing equipment and innovative technology.

WAYS TO IMPROVE THE EFFICIENCY OF TELECOMMUNICATIONS SECTORS: THE EXAMPLE OF ARMENIA

Both worldwide and in Armenia, the telecommunications market is saturated. In order to understand the role of services offered by telecom operators, determine the availability of innovative technologies and identify problems that arise among subscribers, we conducted an anonymous sociological survey among the population of Armenia and also developed a system consisting of several indicators to measure the effectiveness of the sector. The results of the sociological survey prove once again that innovations and new technologies ensure customer loyalty. From the answers, it can be concluded that the reforms carried out in different years: the expansion of the network, the import of new technologies and their implementation contribute to the formation of loyal customers. To measure the effectiveness of the sector, the elasticity of various indicators in relation to each other was measured. As a result, the elasticity of real imports of innovative equipment in relation to real revenue is considered the most elastic of these indicators, which means that equipment imports are sensitive to a decrease in revenue. The results obtained indicate that the sector is in a fairly high degree of saturation, further growth of subscribers is accompanied by a decrease in revenue, since their attraction mainly occurs in the case of lower prices for the services provided. And the only way to be competitive is to provide new services by importing innovative equipment, especially by offering Internet services to consumers at affordable prices, thanks to increasing their loyalty.

Trustworthy Augmented Intelligence in Health Care

Augmented Intelligence (AI) systems have the power to transform health care and bring us closer to the quadruple aim: enhancing patient experience, improving population health, reducing costs, and improving the work life of health care providers. Earning physicians' trust is critical for accelerating adoption of AI into patient care. As technology evolves, the medical community will need to develop standards for these innovative technologies and re-visit current regulatory systems that physicians and patients rely on to ensure that health care AI is responsible, evidence-based, free from bias, and designed and deployed to promote equity. To develop actionable guidance for trustworthy AI in health care, the AMA reviewed literature on the challenges health care AI poses and reflected on existing guidance as a starting point for addressing those challenges (including models for regulating the introduction of innovative technologies into clinical care).

Cold Plasma as a Potential Activator of Plant Biostimulants

Agriculture has become a sector with a huge impact on the natural environment. The interest of agriculture in the category of innovative bio-stimulants is due to the intensive search for preparations based on natural substances. This is not possible without developing and implementing innovative technologies, e.g., cold plasma, along with innovative technologies supporting farmers. Therefore, given the need to prevent environmental damage caused by intensive agriculture, plant production and protection must be targeted at merging the stimulation of crop growth and the elimination of threats to humans and the environment. The analysis of how cold plasma can influence the production of organic bio-stimulants seems to be an unavoidable step in future approaches to this topic. Since allelopathic plants represent a source of many chemical compounds promoting crop growth and development, the coupling of biologically-active compound extraction with plasma activation of allelopathic extracts has interesting potential in offering the most modern alternative to conventional agriculture. However, its implementation in practice will only be feasible after a comprehensive and thoughtful investigation of the mechanisms behind crops’ response to such bio-stimulants.

Gamification in Marketing

Advances in digital marketing technologies and the experience and value they provide to consumers have become important factors in market success. Therefore, businesses are focusing much more on the use of innovative technologies such as gamification. Gamification is the use of game design elements and mechanisms in non-game environments to increase the motivation of users to guide their behavior. Gamification elements used in marketing activities have an impact on the attitudes and behaviors of consumers towards brands, products, and services by increasing experience and value for them. Accordingly, this chapter is aimed at evaluating the gamified marketing activities from the perspective of customer value. In this context, the concepts of customer value and gamification are examined, and gamification techniques used in marketing and their effects on consumer value are evaluated. Also, the case study of Starbucks' gamified mobile application is presented from the perspective of customer value.

How Innovative Technologies Are Improving the Delivery of E-Assessment in Higher Education

The impact of the swift evolution of technology has rippled across all areas of society with technological developments presenting solutions to some of society's greatest challenges. Within higher education, technology is welcomed with the necessary caution of a sector that is responsible for educating and empowering the future workforce. The progressive, and more recently accelerated, digitalisation of education causes the core practices and procedures associated with teaching and learning, including assessment, to be delivered in innovative formats. Technology plays a central role in the delivery of e-assessment, widening its possibilities and broadening its methods and strategies. This chapter aims to examine how innovative technologies are shaping and improving the delivery of e-assessment in the context of higher education. More specifically, it examines the role of artificial intelligence, gamification, learning analytics, cloud computing, and mobile technology in how e-assessment can be delivered.

Effective use of innovative technologies in mixed sowing of annual crops

It is impossible to organize proper feeding of farm animals without a detailed study of the composition of the nutritional content of feed. Legume-grass mixtures occupy one of main places in solving the problem of high-quality feed production. Since mixed crops of legumes and cereals retain high fodder quality of green mass due to high protein content in legumes. To meet the need for a high-quality feed base, it is necessary to look for ways to increase the yield of fodder crops. The use of innovative technologies is one of the components of modern crop production. The aim of the study was to study the methods of seed treatment in conjunction with the technology of mixed crops; it allows obtaining a green mass with the desired productive properties. Thus, the article presents the materials of a field study on the development of a highly productive green feed. The results of the study of combined and mixed crops on the nutritional value and productivity of annual forages of peas, millet, and barley using pre-sowing seed treatment with ultrafine particles of SiO2; MoO2; Fe3O4 and growth regulators AgroVerm and RibavExtra were obtained. As a result of the experiment, it was shown that the use of pre-sowing treatment of seeds with ultradispersed SiO2 particles in combined crops showed the maximum leaf surface area of 85.5 thousand m2/ha. By the time of harvesting, the safety of plants on variants with the use of SiO2; Fe3O4; MoO2 was 88.4%; 87.5%; 86.5% respectively. According to the collection of digestible protein, variant with the use of ultrafine particles SiO2 was 20% in both sowing methods. Low protein content was 16.1%; 16.4% in the control variants respectively. According to the content of feed units in 1 kg of dry matter, SiO2 variants prevail with 0.91. Thus, the research is the basis for possible studying of combined and mixed crops with the use of pre-sowing seed treatment with ultrafine particles. It allows obtaining high-quality feed.