Booking Limit Based Revenue Management Approaches for Customer-Value Oriented Make-to-Order Production

2019 ◽  
pp. 268-282
Author(s):  
Nina Lohnert ◽  
Kathrin Fischer
Keyword(s):  
Revenue Management ◽  
Customer Value ◽  
Make To Order ◽  
Management Approaches

scholarly journals Revenue Management in a Multi-Stage Make-to-Order Production System

2015 ◽  
Author(s):  
Hendrik Guhlich ◽  
Moritz Fleischmann ◽  
L. MMnch ◽  
Raik Stolletz
Keyword(s):  
Revenue Management ◽  
Production System ◽  
Make To Order ◽  
Multi Stage

scholarly journals Social Media and Revenue Management; Where Should the Two Meet?

2012 ◽  
Vol 3 (1) ◽  
pp. 33-46 ◽  
Author(s):  
Kate Varini ◽  
Pavan Sirsi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Revenue Management ◽  
Customer Relationships ◽  
Bottom Line ◽  
The Public ◽  
Management Approaches ◽  
Travel Industry ◽  
Media Channels ◽  
Social Media Strategy

The objective of this study is to explore how social media strategies can be integrated with the function of revenue management. A survey was used to evaluate the extent to which some travel firms use/perceive social media. This study explores possible synergy between the time spent developing social media channels and the opportunities these might generate for travel firms active in the application of revenue management tactics. This has lead to the recommendation of new practices that could potentially enhance future revenue and profit. The present study identifies that travel firms can build opportunities to capture additional revenues by focusing on building engaging and useful content for customers. The travel industry is just beginning to embrace the need to combine public relations (PR) activities with new marketing approaches that must engage, rather that use interruption and coercion to generate sales. As engagement of the public with social media grows, it is evident that this will have implications for revenue management approaches, in the same way that approaches to PR and marketing have needed to evolve with the growth in online interaction between consumers. A shift in strategic outlook may enhance the ability of travel companies to sell valued products, improve customer relationships and increase their bottom-line; hence it becomes even more important for such organizations to ensure they have a solid social media strategy.

Revenue management in make-to-order manufacturing—an application to the iron and steel industry

OR Spectrum ◽  
2005 ◽  
Vol 29 (1) ◽  
pp. 157-171 ◽  
Author(s):  
Thomas Spengler ◽  
Stefan Rehkopf ◽  
Thomas Volling
Keyword(s):  
Revenue Management ◽  
Steel Industry ◽  
Iron And Steel Industry ◽  
Iron And Steel ◽  
Make To Order

A two-stage bid-price control for make-to-order revenue management

2012 ◽  
Vol 39 (5) ◽  
pp. 1021-1032 ◽  
Author(s):  
Thomas Volling ◽  
Derya Eren Akyol ◽  
Kai Wittek ◽  
Thomas S. Spengler
Keyword(s):  
Revenue Management ◽  
Price Control ◽  
Two Stage ◽  
Make To Order ◽  
Bid Price

Dynamic Bid-Price Policies for Make-to-Order Revenue Management

2009 ◽  
pp. 103-108
Author(s):  
Thomas Spengler ◽  
Thomas Volling ◽  
Kai Wittek ◽  
Derya E. Akyol
Keyword(s):  
Revenue Management ◽  
Make To Order ◽  
Bid Price ◽  
Price Policies

scholarly journals Revenue Management in Make-To-Order Manufacturing: Case Study of Capacity Control at ThyssenKrupp VDM

2010 ◽  
Vol 3 (2) ◽  
pp. 173-190 ◽  
Author(s):  
André Hintsches ◽  
Thomas S. Spengler ◽  
Thomas Volling ◽  
Kai Wittek ◽  
Gerald Priegnitz
Keyword(s):  
Revenue Management ◽  
Capacity Control ◽  
Make To Order
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