Predictive Analysis and Data Visualization Approach for Decision Processes in Marketing Strategies: A Case of Study

2020 ◽  
pp. 60-70
Author(s):  
Andrés García-Pérez ◽  
María Alejandra Millán Hernández ◽  
Daniela E. Castellón Marriaga
Keyword(s):  
Data Visualization ◽  
Decision Processes ◽  
Marketing Strategies ◽  
Predictive Analysis

Decision-Making in a Public Marketing Enterprise

1980 ◽  
Vol 22 (4) ◽  
pp. 471-494 ◽  
Author(s):  
Marye Tharp Hilger
Keyword(s):  
Decision Making ◽  
Distribution System ◽  
Policy Formulation ◽  
Decision Processes ◽  
Marketing Strategies ◽  
Public Enterprise ◽  
Market Development ◽  
Public Marketing ◽  
Broad Policy ◽  
Made In

CONASUPO (Compañia Nacional de Subsistencias Populares) is a vertically integrated distribution system for staple goods in Mexico. It is an autonomous, public enterprise, and it has broad policy formulation and implementation responsibilities as an agency for development. CONASUPO competes with private sector producers, wholesalers, and retailers, in addition to its special roles in economic and market development.It is the object of this article to describe how marketing decisions are made in CONASUPO. The environment within which market decisions are made in CONASUPO sets the parameters for its decision processes and influences the types of marketing strategies that it pursues.

Data Visualization and Predictive Analysis for Smart Healthcare: Tool for a Hospital

2021 ◽  
Author(s):  
Amala Menon ◽  
Aishwarya M S ◽  
Anu Maria Joykutty ◽  
Asna Yusafali Av ◽  
Ashifa Yusafali Av
Keyword(s):  
Data Visualization ◽  
Predictive Analysis ◽  
Smart Healthcare

A frame of reference for the study of decision processes

1974 ◽  
Author(s):  
Ola Svenson ◽  
Henry Montgomery
Keyword(s):  
Decision Processes ◽  
Frame Of Reference

An emerging role for data visualization

2008 ◽  
Author(s):  
Pamela Ebert Flattau
Keyword(s):  
Data Visualization
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