Saluran Distribusi Pemasaran Asuransi

Product distribution is one of the marketing process's activities. Many product manufacturers do not sell to end users directly. This is due to the fact that cost distribution is typically the primary reason corporations do not sell items to end customers. The marketing channel is in charge of getting the product from the manufacturer (the insurance company) to the consumer/customer. This can overcome the owner of a product or service's isolation from the people who require it in terms of time, location, and property. This marketing channel, in reality, necessitates product marketing channel management in compliance with OJK standards. In addition, any rivalry that emerges in the marketing channel while selling insurance goods. As a result, the goal of this article is to go into detail about the marketing channels for insurance products in public marketing. Keywords: Marketing Channels, Distribution, Insurance

Digitalization and public marketing of environmental safety processes and recreation development

Environmental issues today are global in nature. Climate change caused by man-made human impact on the environment, changes in natural ecosystems, habitats of animals and plants, lead to irreversible changes in the environment. Rising environmental problems are the cause of natural disasters, the threat to ecosystems, human life and health. It is important to form environmentally conscious thinking among the population, the formation of environmental trends in the green economy in order form social priorities for the harmonious coexistence of human and the environment. The formation of environmentally conscious thinking both at the level of the individual and at the level of major business operations in regions, states, the global socio-political system is based on the use of modern digital technologies. The use of Internet resources and social networks directly affects the formation of public opinion. Thus, the article analyzes the digital resources of leading public organizations working to address issues of environmental development. Through the analysis of digital resources, mechanisms for digital promotion of information have been identified and proposed for use by the authorities. Mechanisms can be used to form environmentally conscious thought at the level of public administration, namely public marketing. The development of a public marketing system to ensure environmental safety is identified as one of the priorities of state environmental policy.

Social Interaction of the State and Society as a Reference Point of Public Marketing

The state and society social interaction level assessment is extremely important for achieving sustainable development goals. In recent years, special attention has been paid to the research area to study the impact of public managementupon the successful implementation of these tasks. However, there is a lack of research that assesses the level of social interaction between the state and society through indicators of socio-economic development of countries, which are determined by the effectiveness of the mechanism of public marketing. The obtained results can be useful for public management bodies of different countries in the sustainable development tasks implementation.

IMPLEMENTATION OF THE MARKETING CONCEPT IN THE ACTIVITIES OF PUBLIC GOVERNMENT BODIES

The article considers the specifics of marketing in public administration. It is stated that recently there have been changes in social processes, which have left their mark on the change of approaches in public administration. The first results of the initiated reforms allow to assert about change of ideology of relations between the state and the person in favor of priority of interests of the last and formation of the marketing state. The key approaches to understanding the essence of the concept of «marketing in public administration» are identified. It is established that the main condition for the formation of marketing-oriented public services is to ensure their attractiveness to potential recipients. The study of the essence of marketing in public administration allowed to single out such its tasks as the satisfaction not only of consumers but also of producers of public services; ensuring the possibility of forming competitive advantages of legal entities; satisfaction of public interests; formation of the image of the public organization, market segmentation in order to more clearly adapt public services to the needs of the target market; determination of directions of activity of non-profit organizations. It is established that the objects, the needs of which can be directed to the efforts of public marketing, include consumers-individuals, consumers-legal entities, public authorities, society. The types and methods of marketing in the public sphere are diverse, identical to the objects and tools of influence. The main attention is paid to non-commercial channels of information dissemination, the main task is to solve the social needs of people. Possibilities of formation of marketing in public management according to the basic marketing concepts 4Р, 7Р, 4С are considered. The components of the evaluation of the quality of administrative service have been identified. The place of digital technologies in terms of marketing in public administration is determined. The importance of internal and partner marketing in public administration is established. Innovative methods of CGAS work as a practical platform for the use of marketing in public administration are considered.

THE INFLUENCE OF MARKETING INSTRUMENTS ON THE FORMATION OF INVESTMENT ATTRACTIVENESS OF UNITED TERRITORIAL COMMUNITIES

The article substantiates the expediency of using marketing tools to increase the investment attractiveness of the united territorial communities. Positive tendencies of creation and unification of territorial communities in Ukraine have been identified. This is primarily due to raising public awareness of the decentralization process, awareness of the positive results of the merger, including an increase in financial revenues from the state budget. Changes in the structure of state financing of local and regional development are studied. It is established that since 2017 the most important financial source for ensuring the development of territorial communities was the State Fund for Regional Development. Since 2016, a gradual increase in financial support by the state for infrastructure development, and in 2017 in the structure of state financial support there are funds for the construction of sports facilities and their share is growing steadily in 2018–2019. The specifics of the content of “state marketing” and “public marketing”. It is established that technological marketing in public administration does not differ significantly in essence from state marketing, but today it is more appropriate to use the term «marketing in public administration», which fully covers all subjects and objects of public administration, including territorial communities. The specific features of the marketing concept implementation in the activity of the united territorial communities have been identified. The components of the marketing complex of the united territorial communities are determined, in particular the goods, price, promotion, place, people, process, environment, i.e. the marketing of the united territorial community is carried out according to the principle “7p”, which is characteristic of marketing of all service organizations. The mechanism and key marketing tools for influencing the capacity of the united territorial communities have been identified. The essence of the concept of “investment attractiveness of the territorial community” is formed. The main tasks to be solved by the united territorial community in order to increase its own investment attractiveness have been identified.