Identification and Interpretation of the Territorial Identity Elements of a Small Industrial Town Using Postcards. Case Study: Anina, Romania

Author(s):  
Florentina-Cristina Merciu ◽  
Andreea-Loreta Cercleux ◽  
George-Laurențiu Merciu
2018 ◽  
Vol 48 (1) ◽  
pp. 92-112
Author(s):  
Lukasz Krzyzanowski

The rapidly growing historiography on the aftermath of the Holocaust in Poland has focused primarily on post-war anti-Semitism. Scholars have traditionally concentrated on the post-war death, community destruction and emigration of Holocaust survivors rather than their attempts to return to their former homes. This article explores who these survivors were and what their return was like. Using the medium-sized industrial town of Kalisz in western Poland as a case study, the article argues that the composition of survivors' communities and the difficulty of adapting to the new economic reality, together with the already well-researched anti-Jewish violence, played a significant role in preventing a revival of Jewish communal life in provincial Poland in the immediate aftermath of the Second World War.


2019 ◽  
Vol 34 (2) ◽  
pp. 181-195
Author(s):  
Quintin Bradley

The aim of this paper is to consider the passions aroused by Green Belts in their urban containment function as a political accomplishment that has the capacity to orient publics around new spaces of governance. The paper addresses what it identifies as a problem of relevance in the new Combined Authorities in England where public identity and belonging may be more firmly rooted in other places and settings. It draws on the literature on material participation to locate the capacity to foster public belonging in objects, things and settings, and considers the environmental planning designation of Green Belt as an assemblage of the human and non-human which has the power to connect and contain. In a case study of plans for Green Belt reduction in the Greater Manchester Combined Authority, the paper evidences the power of the non-human to mobilise public engagement and to foster territorial identity. The paper concludes by setting out an approach to public participation that foregrounds the importance of material interests and affective relations with objects and things in the formation of political communities.


2019 ◽  
Vol 61 (1) ◽  
pp. 51-63
Author(s):  
Anna Mastalerz

Abstract This paper deals with the transformations of (post)industrial towns in Poland, which took place during the transition from a centralised communist economy to liberal capitalism. As a consequence, a number of areas became redundant. These malfunctioning spaces represent serious spatial, social and economic problems. The complex multifaceted nature of towns means, however, that there were no simple solutions leading to immediate improvements. Investments focused on particular, isolated areas appeared to be far from sufficient interventions. Therefore, comprehensive programmes aimed at holistic urban regeneration are more common nowadays. Since local community wellbeing is one of the key factors in these renewal schemes, social participation is a crucial part of the process. This allows residents to have an influence on the regeneration of their town, which (if well carried out) is expected to improve space, economy and quality of life. The above-mentioned issues will be analysed on the basis of a case study of Pabianice, a post-industrial town in the province of Lodz. The aim of this study is to examine the social participation initiatives implemented during the preparation of the Regeneration Programme for Pabianice – to classify them and to compare them with models regarding the level of social involvement and power in the urban regeneration process described in the paper.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sung-Yun (Ashley) Chung ◽  
John Byrom

Purpose This paper aims to investigate how brand identity is co-created, with a specific focus on how employees contributed to the process in a five-star hotel setting. The focus of this study is on understanding how two hotels planned and executed their brand identity strategy simultaneously, differentiating one from the other and how employees actively participated in this process. Design/methodology/approach A longitudinal case study approach was adopted, centred on building the identity of two luxury hotels owned by a single company in Seoul, Korea. Various organizational documents were collected and analyzed to understand the brand identity of the hotels and how brand co-creation has been implemented. In addition, semi-structured in-depth interviews were conducted with 42 employees to understand the brand co-creation process from their perspective. Findings The brand co-creation process of the hotels was conducted simultaneously and evolved over the following four phases, with employees’ roles varying in each phase, namely, establishing a clear brand identity strategy; designing and selecting sensory identity; aligning organizational identity; and delivering brand identity through external communication. Employees that participated in brand co-creation enhanced their brand knowledge, developed emotional bonds with the brand and were motivated to deliver the brand identity. Furthermore, those that immersed themselves in the new brand identities were able to enable positive guest perceptions towards the brand image, which consequently enhanced employees’ pride in their work. Research limitations/implications This research advances the brand management literature in defining branding and brand identity elements, as well as emphasizing the importance of consistent branding. In addition, the current study expands the scope of internal branding, highlighting the process of brand co-creation and the role of employees as active participants. Moreover, it reveals that employees’ participation enhances not only their brand knowledge but also their emotional bonds with the brand. The proposed conceptual framework demonstrates the flow of branding elements, brand identity elements and the “infinite loop” of employee participation in brand co-creation. Originality/value The case study approach adopted here enables an in-depth investigation of employee participation in brand co-creation, including their different roles and activities in the process; a phenomenon that has not been adequately explored in previous research.


Sign in / Sign up

Export Citation Format

Share Document