Traditional and Contemporary Notions of Marketing Communications

Author(s):  
Genevieve Bosah
Author(s):  
Olesia Zakharchuk

In 2014 the scientists of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University prepared for publishing three books: «Social communications in intercultural space: an intercontinental dialogue of intellectuals» (a collection of papers, Ukrainian language), «The ABCs of social communications» ( a directory of terminology, Ukrainian language), Kurban O. V. «PR in marketing communications» (a manual, Ukrainian language). Bring to your notice the index to contents of these editions


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