Attitudinal and Behavioral Response to Comparative Advertising: An Experimental Field Analysis
1998 ◽
Vol 9
(6)
◽
pp. 274-280
Keyword(s):
2013 ◽
Vol 133
(11)
◽
pp. 585-590
Keyword(s):
2011 ◽
Vol 131
(3)
◽
pp. 171-177
◽
2010 ◽
Vol 130
(8)
◽
pp. 1030-1038
◽
Keyword(s):