Attitudinal and Behavioral Response to Comparative Advertising: An Experimental Field Analysis

Author(s):  
Z. S. Demirdjian
2012 ◽  
Vol 1 (4) ◽  
pp. 65-84
Author(s):  
A. Cornish ◽  
E. Kassa ◽  
R. Smith

Author(s):  
Richard D. Blomberg ◽  
David F. Preusser ◽  
Allen Hale ◽  
William A. Leaf

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Vol 3 (3) ◽  
pp. 363-371 ◽  
Author(s):  
A. Konrad ◽  
I. A. Tsukerman

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