Market Orientation and Organizational Performance: A New Product Paradox?

2014 ◽  
pp. 254-254 ◽  
Author(s):  
William E. Baker ◽  
James M. Sinkula
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
New Product

scholarly journals Market Orientation Practices and Effects on Organizational Performance

SAGE Open ◽  
2014 ◽  
Vol 4 (4) ◽  
pp. 215824401455359 ◽  
Author(s):  
Haim Hilman ◽  
Narentheren Kaliappen
Keyword(s):  
Organizational Performance ◽  
Market Orientation

scholarly journals A Theoretical Framework on Market Orientation-firm Performance Linkage in Textile Processing Industry: Mediating Effect of Entrepreneurial Orientation

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 261-273
Author(s):  
Dibyendu Pal ◽  
Kumar Shalender
Keyword(s):  
Firm Performance ◽  
Organizational Performance ◽  
Conceptual Model ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Mediating Effect ◽  
Textile Processing ◽  
Processing Industry ◽  
Relationship Of ◽  
The Relationship

The objective of this theoretical paper is to explore the relationship of market orientation (MO) and organizational performance in the context of Indian textile processing industry. The study also aims to construct a conceptual model which can hypothesize the relationship between market orientation, firm performance, and entrepreneurial orientation (EO). The conceptual model is drawn with the help of extant literature review of studies conducted by various authors in the area of market orientation and entrepreneurial orientation. The study presents a model depicting the inter-relationship among MO, EO and firm performance. The proposed model also propounds that the relationship between market orientation and firm performance is mediated by entrepreneurial orientation. This work will be helpful for different stakeholders of textile processing industry to understand the importance of MO and EO and their impact on the performance of the organization. Also, the proposed conceptual model showing inter-relationship among MO, EO and firm performance is an addition to the existing pool of knowledge.

scholarly journals Market Orientation and Organizational Performance

SAGE Open ◽  
2013 ◽  
Vol 3 (4) ◽  
pp. 215824401351266 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
T. Ramayah
Keyword(s):  
Organizational Performance ◽  
Market Orientation
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