Purchase Motivation as a Function of Self-Congruity and Functional Congruity: a Structural-Causal Analysis
2012 ◽
Vol 13
(5)
◽
pp. 107-127
2017 ◽
Vol 1
(1)
◽
pp. 31-37
2019 ◽
Vol 75
(6)
◽
pp. II_49-II_57