SPORTS BRAND AMBASSADORS AS A MARKETING PROMOTION TOOL

2020 ◽  
Author(s):  
Элиза Александровна Петрова ◽  
Ольга Александровна Артемьева
Keyword(s):  
International Experience ◽  
Opinion Leaders ◽  
Marketing Tool ◽  
Brand Ambassadors

В статье автор рассматривает использование бренд-амбассадора как инструмента маркетинга; особое внимание уделяется изучению его сущности, сильных и слабых сторон, в том числе на практических примерах; рассмотрен международный опыт использования лидеров мнений как представителей спортивных брендов или коллекций; приведена классификация амбассадоров спортивных. In the article, the author considers the use of a brand ambassador as a marketing tool; special attention is paid to the study of its essence, strengths and weaknesses, including practical examples; also the international experience of using opinion leaders as representatives of sports brands or collections is considered; at the end of the article the classification of sports ambassadors is given.

Internationalization strategy and the home-regionalization hypothesis: The case of Australian multinational enterprises

2017 ◽  
Vol 42 (4) ◽  
pp. 673-691 ◽  
Author(s):  
Youngok Kim ◽  
Sidney J Gray
Keyword(s):  
Multinational Enterprises ◽  
Home Country ◽  
Multinational Enterprise ◽  
International Experience ◽  
Differential Impact ◽  
Country Effects ◽  
Australian Context ◽  
Internationalization Strategy

In this study, we set out to, first, replicate the classification of multinational enterprise (MNE) types proposed by Rugman and Verbeke in the Australian context. Second, we explore how a firm’s international experience influences the degree of its home regionalization and how industry affects the international experience–home regionalization relationship. We find that while home regionalization is still a dominant regionalization strategy for Australian MNEs, the proportions are different from those of Rugman and Verbeke. In particular, the share of home-regional firms is less pronounced and the share of host-regional firms is higher than Rugman and Verbeke’s findings. We also find that a firm’s international experience is negatively related to home regionalization, and that this relationship is further moderated by the firm’s industry. Our findings suggest that more attention be devoted to uncovering both home-country effects and the differential impact of international experience on home regionalization across industries.

On Developing a Psychiatric Multiaxial Schema for ICD-10

1988 ◽  
Vol 152 (S1) ◽  
pp. 38-43 ◽  
Author(s):  
J. E. Mezzich
Keyword(s):  
Psychiatric Patients ◽  
International Classification Of Diseases ◽  
International Experience ◽  
International Classification ◽  
Paper Briefly ◽  
Classification Of Diseases ◽  
Icd 10 ◽  
Design Requirements ◽  
Widespread Interest

As work proceeds on the development of the Tenth Revision of the International Classification of Diseases (ICD-10) widespread interest has been expressed in the preparation of a multiaxial diagnostic schema for psychiatric patients. In consideration of this task, the present paper briefly notes pertinent international experience on multiaxial diagnosis, the discernible purposes of this approach, design requirements, and a specific multiaxial proposal.

scholarly journals Valuation of ecosystem services in a region: A review of the international experience

2021 ◽  
Vol 21 (4) ◽  
pp. 79-103
Author(s):  
Vera Yurak ◽  
Margarita Ignatyeva ◽  
Aleksey Dushin
Keyword(s):  
Ecosystem Services ◽  
Ecosystem Approach ◽  
International Experience ◽  
Practical Significance ◽  
Negative Consequences ◽  
Research Findings ◽  
Development Goals ◽  
Valuation Of Ecosystem Services ◽  
Theory Of Value

The paper aims to investigate the international experience of valuation and identification of ecosystem services. The theoretical and methodological basis of the research includes the theory of value and the ecosystem approach. The authors apply the dialectical method, logical abstraction, comparative analysis, grouping method, and the method of analogies. To build the hierarchy of ecosystem services and determine the most important ones in relation to soil and forest ecosystems statistical methods are implemented. The paper presents the results of the analysis of the key projects on valuation of ecosystem services in terms of content, scale and adopted methods; the identification of the most often valuated ecosystem services; and refined classification of ecosystem services and method for their evaluation. The practical significance of the research lies in the improvement of the economic mechanism of the regulation of natural resources management, which is meant to mitigate the negative consequences of climate change, what eventually will increase the probability of attaining the UN Sustainable Development Goals by 2030. The research findings form the basis for further formulation of the methodological recommendations about valuation of the ecosystem services in different physical-geographical zones.

Administrative Coercion in the Activity of Law Enforcement Bodies

2019 ◽  
Vol 10 (3) ◽  
pp. 787
Author(s):  
Zhanar KEGEMBAYEVA ◽  
Abzal ABDIKHALIKOV
Keyword(s):  
Law Enforcement ◽  
International Experience ◽  
Coercive Measures ◽  
Legal Coercion ◽  
The Republic ◽  
Legal Grounds

This research dwells on the concept, specifics and classification of administrative and legal coercive measures used in the activities of law enforcement bodies. The authors of the article consider legal grounds for their application and the system of bodies applying administrative coercion as two separate phenomena. They also provide general characteristics of the international application of administrative coercive measures and address the issues of applying the chosen measures of administrative and legal coercion. The article aims at analyzing the notions, features and general characteristics of the main administrative coercive measures used in the activities of law enforcement bodies in the Republic of Kazakhstan. The paper presents conclusions and suggestions on the implementation of administrative and legal coercive measures used by law enforcement bodies. In addition, it considers the possibility of utilizing international experience in training employees who apply administrative coercive measures.

scholarly journals СLASSIFICATION OF MARKETPLACES BY CHARACTERISTIC FEATURES

2021 ◽  
Vol 26 (2(87)) ◽  
Author(s):  
Іrina Nikolaienko ◽  
Oleksandra Ivanova Oleksandra
Keyword(s):  
Online Commerce ◽  
Advantages And Disadvantages ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Marketing Tool ◽  
Characteristic Features ◽  
Online Stores ◽  
The Many ◽  
The Right

The study identified the main types of modern digital marketing tool - the marketplace. A description of the concept of "marketplace" is given, its main types and features of use are highlighted, examples of successful implemented projects are given, as well as the classification of marketplaces according to different classification features is given. The main types of marketplaces depending on the type of business model are considered: B2B (business to business), B2C (business to consumer) and C2C (consumer to consumer). The main types of marketplaces were also considered on the following grounds: making a profit and working conditions with suppliers of products for sale. The advantages and disadvantages between a classic online store and a marketplace are described. Examples of existing marketplaces and their distribution by classification are given. The article presents the author's classification of marketplaces, the most common in today's e-commerce market. The objectives of the study are to define the concept of "marketplace", the selection of its main types according to certain classification features and features of the use of each of the types of marketplaces. World experience shows that only by creating a marketplace can retail scale. That is why the classification of marketplaces by characteristics is an important topic for research. The main factor that identifies the marketplace - the many vendors on one site. Gaining popularity, marketplaces are displacing online stores and centralizing online shopping around them. To navigate the abundance of existing sites, look at examples from different markets. The classification of marketplaces given in the article allows businesses to correctly understand what type they belong to and choose the right path to their further development and increase profits. As they gain popularity, marketplaces are gradually displacing online stores and centralizing online commerce around them. Therefore, every entrepreneur should not lose his chance to develop his own business by increasing its visibility and profit. Areas of further research may be the issue of insufficient use of the potential of Internet marketing by domestic enterprises, analysis of the effectiveness of marketing activities in social networks, evaluation of socio-economic efficiency of ecommerce for various economic spheres.

scholarly journals Identifying and classifying attributes of packaging for customer satisfaction-A Kano Model Approach

2021 ◽  
Vol 9 (1) ◽  
pp. 57
Author(s):  
S. K. Dash
Keyword(s):  
Customer Satisfaction ◽  
Quality Attributes ◽  
Kano Model ◽  
One Dimensional ◽  
Customer Perspective ◽  
Packaging Industry ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Model Approach

<p>The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the packaging of high quality from customer perspective.  As the research in the area of packaging is very few, study of quality attributes of Packaging is the need of the hour and inevitable. An empirical research was conducted by applying Kano Model. The researcher is interested to find out the perception of the customers on 22 quality attributes of packaging. 500 respondents which were selected randomly were asked about their experience of packing on everyday commodities through a well-structured questionnaire.  The classification of attribute as must-be quality, one-dimensional quality, attractive quality, indifferent quality and reverse quality was done by three methods. Marketer should make a note of it and prioritise the attributes for customer satisfaction.</p>

Virtual reality in tourism: a state-of-the-art review

2019 ◽  
Vol 74 (3) ◽  
pp. 586-612 ◽  
Author(s):  
Julia Beck ◽  
Mattia Rainoldi ◽  
Roman Egger
Keyword(s):  
Virtual Reality ◽  
State Of The Art ◽  
Tourism Industry ◽  
Content Type ◽  
Tourism Sector ◽  
Head Mounted Displays ◽  
Marketing Tool ◽  
Behavioural Aspects ◽  
Practical Implications

Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the tourism supply side and tourists alike. The purpose of this study is to analyse VR research in tourism and to provide a comprehensive state-of-the-art review. As the technological connotation of the term VR has been changing and encompasses various VR systems with different capabilities, this paper aims to provide a systematic and structured overview. The overall objective of this paper is to contribute to a thorough understanding of VR research in tourism. Design/methodology/approach This paper comprehensively reviews and analyses existing literature on VR in tourism, published from 1994 to February 2018. Using a wide variety of sources, these papers were examined so as to give a state-of-the-art literature review and to deepen one’s understanding of the diverse applications of VR in a tourism context. This paper also presents a novel classification of different VR systems according to the level of immersion and depicts their respective technological capabilities. Findings The advent of new VR hardware necessitates a distinction for different VR systems applied in the tourism sector. Research conducted during the past three years has been focussing on the application of head-mounted displays, which reflects the temporal development of VR technology. Regardless of the VR system, most studies examine VR as a marketing tool for promotion and communication purposes during the pre-travel phase, focussing on behavioural aspects. Advances in technology will yield new opportunities and application possibilities for the tourism industry. Originality/value The key contribution of this paper lies in its structural approach, which differentiates between non-, semi- and fully immersive VR systems in tourism, as well as the proposition of respective definitions. The concluding part of the paper proposes practical implications for tourism businesses together with directions for future studies.

scholarly journals PROFESSIONAL COMPETENCE OF FUTURE CHEMICAL ENGINEERS IN HIGHER EDUCATION INSTITUTIONS: THE ANALYSIS OF THE THEMATIC DIRECTION OF THE SCIENTIFIC LITERATURE

2021 ◽  
pp. 62-75
Author(s):  
Larissa Gren ◽  
Khalida Kurbanova
Keyword(s):  
Higher Education ◽  
Scientific Literature ◽  
Professional Competence ◽  
Higher Education Institutions ◽  
International Experience ◽  
Educational Process ◽  
Institutions Of Higher Education ◽  
Dissertation Research ◽  
And Training

The article is devoted to the analysis of the thematic direction of the scientific literature on the formation of professional competence of future chemical engineers in higher education institutions of both domestic researchers and researchers from other countries (monographs, dissertation research); the classification of dissertation researches directions on the formation of professional competence of future chemical engineers in institutions of higher education is given; the necessity of further thorough researches of scientists on the issues of formation of professional competence of future chemical engineers in higher education institutions is proved. Promising areas of professional competence of future chemical engineers in higher education are use of international experience in the formation of professional competence and training of future chemical engineers in higher education in the educational process.

scholarly journals OVERVIEW OF THE HISTORY AND INTERNATIONAL EXPERIENCE IN THE DEVELOPMENT OF TRANSPORT AND LOGISTICS CENTERS

2021 ◽  
Vol 76 (3) ◽  
pp. 29-46
Author(s):  
Tetiana Kovtun ◽  
◽  
Tetiana Smokova ◽  
Dmitry Kovtun ◽  
◽  
...  
Keyword(s):  
International Experience ◽  
The State ◽  
Logistics Center ◽  
Occupied Territory ◽  
The Usa ◽  
Conducting Research ◽  
Main Components ◽  
First Time ◽  
Transport Potential

This article examines the history and international experience of creating and functioning of transport and logistics infrastructure facilities − transport and logistics centers in Europe, the USA, and Asian countries, and identifies specific features and directions of further development.The concept of «transport and logistics center» is characterized, which takes into account the peculiarities of its structure, management, and functioning formed by the European Association of Transport and Logistics Centers.For the first time the ideology of creating a large logistics complex dates back to 1960, when in France (near Paris) at the initiative of the state in cooperation with local authorities andprivate companies were established two specialized logistics centers«Garonor» and «Sogaris». In accordance with the objectives of the functioning of transport and logistics centers, the main components of the class of transport and logistics centers are determined by their presence or absence.This article presents the classification of transport and logistics centers for the following features: integration of main modes of transport; capacity of vantage processing, space, occupied territory and the complexity of the transport and logistics services provided by the cluster; scale and administrative level of the area, which is served by the nature of specialization of terminals in the transport and logistics center and the degree of integration with enterprises and industries, trade, etc.Regardless of the diversity of types of transport and logistics centers, shows the main ge-neral features of all transport and logistics centers, as a complex system, which includes several subsystems, integrated links, due to which it is able to perform logistical functions. Since existing scientific research is not enough to improve the state of methodological support of the process of creating transport-logistic infrastructure relevance of conducting research into the creation of the methodological basis of support of the processes of creation and functio-ning of transport-logistic centers.Keywords: transport and logistics center, transport potential, transport and logistics infra-structure.

scholarly journals PROBLEM ASPECTS OF THE UNIVERSAL CLASSIFICATION OF MNEMONIC ACTORS

2021 ◽  
Vol 230 (4) ◽  
pp. 204-209
Author(s):  
P.S. SELEZNEV ◽  
◽  
D.V. Dmitry V. ALEXANDROV ◽  
Keyword(s):  
Political Parties ◽  
Classification System ◽  
Public Organizations ◽  
The State ◽  
Opinion Leaders ◽  
Big Business ◽  
Political Structures

The purpose of this study is to develop a universal classification system for mnemonic actors, suitable for studying the development of memorial regimes in the long term. Separate hierarchical and network socio-political structures that have their own interests in terms of promoting a certain version of the interpretation of past events and have the appropriate resources are singled out as the actors of the memorial policy. These include: the state, big business, political parties, religious and secular public organizations, networks of opinion leaders, professional historians and enthusiastic researchers.

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