Assessing the Impact of Internal Marketing Orientation on an Organization’s Performance

2016 ◽  
pp. 429-430
Author(s):  
Mujahid Mohiuddin Babu ◽  
Jikyeong Kang
Keyword(s):  
Internal Marketing ◽  
Marketing Orientation ◽  
The Impact

The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

2009 ◽  
Vol 13 (4) ◽  
pp. 317-329 ◽  
Author(s):  
Robert Ankomah Opoku ◽  
Nana Atuobi-Yiadom ◽  
Cathryn Serwaah Chong ◽  
Russell Abratt
Keyword(s):  
Service Quality ◽  
Internal Marketing ◽  
Retail Banking ◽  
The Impact

The impact of internal marketing activities on external marketing outcomes

2001 ◽  
Vol 6 (1) ◽  
pp. 61-76 ◽  
Author(s):  
Harvir S Bansal ◽  
Morris B Mendelson ◽  
Basu Sharma
Keyword(s):  
Internal Marketing ◽  
Marketing Activities ◽  
The Impact

scholarly journals An Empirical Investigation of the Impact of Commitment and Trust on Internal Marketing

2016 ◽  
Vol 15 (1-2) ◽  
pp. 35-53 ◽  
Author(s):  
Eric Ng ◽  
Wei-Ta Fang ◽  
Ching-Yu Lien
Keyword(s):  
Empirical Investigation ◽  
Internal Marketing ◽  
The Impact
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