Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications

TOTAL DOCUMENTS

193

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Springer International Publishing

9783319298764, 9783319298771

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Examining Customer Referral Reward Programs: Does Reward Fairness Matter?

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_174 ◽

2016 ◽

pp. 893-893 ◽

Cited By ~ 1

Author(s):

David Dose ◽

Gianfranco Walsh

Keyword(s):

Reward Programs

Don’t Pester Me! Unwanted Upgrade Innovation

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_96 ◽

2016 ◽

pp. 471-471

Author(s):

Yazhen Xiao ◽

Jelena Spanjol

Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_183 ◽

2016 ◽

pp. 925-926

Author(s):

Primitiva Pascual-Fernández ◽

José Ángel López-Sánchez ◽

Javier Reynoso ◽

María Leticia Santos-Vijande

Keyword(s):

Market Orientation ◽

Hotel Industry ◽

Added Value ◽

And Performance

Designing Mobile Applications for Healthcare Professional Use: A Service Marketing Perspective

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_80 ◽

2016 ◽

pp. 407-408

Author(s):

Athanasia Daskalopoulou ◽

Kathy Keeling ◽

Nikolay Mehandjiev ◽

Rowan Pritchard Jones

Keyword(s):

Healthcare Professional ◽

Mobile Applications ◽

Service Marketing

Assessing the Impact of Internal Marketing Orientation on an Organization’s Performance

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_88 ◽

2016 ◽

pp. 429-430

Author(s):

Mujahid Mohiuddin Babu ◽

Jikyeong Kang

Keyword(s):

Internal Marketing ◽

Marketing Orientation ◽

The Impact

The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_18 ◽

2016 ◽

pp. 85-85

Author(s):

Danupol Hoonsopon ◽

Wilert Puriwat

Keyword(s):

Purchase Intention ◽

Reference Group ◽

The Impact

The Linkages Between Customer Satisfaction and Four Loyalty Behaviors in the Presence of Moderators

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_135 ◽

2016 ◽

pp. 731-732

Author(s):

Birgit Leisen Pollack

Keyword(s):

Customer Satisfaction

Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_45 ◽

2016 ◽

pp. 203-207

Author(s):

F. Javier Rondán-Cataluña ◽

Jorge Arenas-Gaitán ◽

Patricio E. Ramírez-Correa ◽

Antonio Navarro-García

Keyword(s):

Operating Systems ◽

Behavioral Intention ◽

Mobile Internet ◽

Smart Phones ◽

Intention To Use ◽

Behavioral Intention To Use

Customer Coping Behaviour During Service Failures: The Role of Self-Efficacy and Failure Severity

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_160 ◽

2016 ◽

pp. 833-834

Author(s):

Jaywant Singh ◽

Benedetta Crisafulli ◽

Sanjit Kumar Roy

Keyword(s):

Self Efficacy ◽

Coping Behaviour ◽

Service Failures ◽

Failure Severity

Does Incivility Cost? Examining the Effects of Incivility in Service Settings

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-29877-1_170 ◽

2016 ◽

pp. 877-878

Author(s):

Mehmet Okan ◽

A. Banu Elmadağ Baş ◽

Selime Sezgin

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Examining Customer Referral Reward Programs: Does Reward Fairness Matter?

Don’t Pester Me! Unwanted Upgrade Innovation

Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry

Designing Mobile Applications for Healthcare Professional Use: A Service Marketing Perspective

Assessing the Impact of Internal Marketing Orientation on an Organization’s Performance

The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers

The Linkages Between Customer Satisfaction and Four Loyalty Behaviors in the Presence of Moderators

Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?

Customer Coping Behaviour During Service Failures: The Role of Self-Efficacy and Failure Severity

Does Incivility Cost? Examining the Effects of Incivility in Service Settings

Rediscovering the Essentiality of Marketing - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications