Financial Lower Bounds of Online Advertising Abuse

2016 ◽  
pp. 231-254 ◽  
Author(s):  
Yizheng Chen ◽  
Panagiotis Kintis ◽  
Manos Antonakakis ◽  
Yacin Nadji ◽  
David Dagon ◽  
...  
Keyword(s):  
Lower Bounds ◽  
Online Advertising

Lower Bounds in Communication Complexity

2007 ◽  
Author(s):  
T. Lee ◽  
A. Shraibman
Keyword(s):  
Lower Bounds ◽  
Communication Complexity

Two Lower Bounds for Shortest Double-Base Number System

2015 ◽  
Vol E98.A (6) ◽  
pp. 1310-1312 ◽  
Author(s):  
Parinya CHALERMSOOK ◽  
Hiroshi IMAI ◽  
Vorapong SUPPAKITPAISARN
Keyword(s):  
Lower Bounds ◽  
Number System ◽  
Base Number ◽  
Double Base

Lower bounds on the dimension of the Rauzy gasket

2020 ◽  
Vol 148 (2) ◽  
pp. 321-327
Author(s):  
Rodolfo Gutiérrez-Romo ◽  
Carlos Matheus
Keyword(s):  
Lower Bounds

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

MARKETING PRIVACY AND USING TEXT ON ONLINE ADVERTISING

2019 ◽  
Vol 1 (1) ◽  
pp. 108-114
Author(s):  
Kamola Khatamova ◽  
Keyword(s):  
Online Advertising
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