A study of Leakage Ratio for increasing performance of online keyword search advertising
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Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.
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2011 ◽
pp. 172-177
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2016 ◽
Vol 60
(6)
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pp. 68-99
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2018 ◽
Vol 6
(8)
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pp. 289
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2002 ◽
Vol 3
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pp. 45-52
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2021 ◽
Vol 1
(3)
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pp. 58-60
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2019 ◽
Vol 8
(4S3)
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pp. 278-280
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