THE IMPORTANCE OF MANIPULATIVE STRATEGIES IN THE ACTIVITIES OF NEWS AGENCIES

It is no secret that one of the features of today's global infomakon is manipulative information, which carries a large part of the General information complex that negatively affects public consciousness, the unity of the individual, society and the state. The main feature of modern journalism is that it completely rejects open propaganda and uses hidden methods of influencing the mind. Many news agencies have moved from direct ideological pressure on the recipient to theuse of hidden mechanisms of thought formation.

TRANSLATION OF UNIQUE STYLISTICS IN TRANSLATION WITH THE REALITY

Each text and, in fact, each action has its own style. Text and action are intended for a definite aim ("Skopos"). One way to reach this aim is by rhetoric. Text and action as part and parcel of a human society (or culture), emerge individually in an individual situation (environment, "Umwelt"). Translation and interpretation have manifold functions: to transmit a message with the help of (textual) "actions" for a culture different from that in which the message originated;

TRANSLATION OF SOCIAL AND POLITICAL TERMINOLOGY OF CHINESE LANGUAGE AS A PROCESS OF NORMATIVE PRACTICE IN CONTEXT MODELS

The article is devoted to a comparative analysis of the socio -political terminology of the modern Chinese language.The purpose of the article is to search for an integrated approach to the study of the cognitive side of social and political terms of the Chinese language from the point of view of law enforcement in the process of translating official materials from Chinese into Uzbek and / or Russian and vice versa

MEDIATEXT IS A TOOL THAT DETERMINES THE QUALITY OF INFORMATION

The quality and content of information in the article media text is based on scientific classification of linguistic features. The study of functional styles of speech, the identification of their linguistic signs, the discovery of the functional properties of linguistic units and their separation on the basis of linguistic facts is one of thetasks that modern linguistics is waiting for a solution. Text Linguistics, which deals with the creation, modeling of its structure and the study of the process of such activity, is of interest to journalists today as a science.

MEDIATIC HISTORICAL FUNDAMENTALS OF MODERN UZBEK POETRY

This article analyzes with examples of works by Yusuf Xos Hojib, Ahmad Yassaviy the fact that meditative lyricism is a national phenomenon. This is reflected in the historical basis of the meditative lyric in the modern Uzbek poetry

FEATURES OF THE USE OF TRAILS IN KARAKALPAK POEMS OF THE SECOND HALF OF THE XX CENTUR

The article pays special attention to the peculiarities of the use of tropes in individual poems created in the second half of the 20th century in Karakalpak literature. The author in the article especially notes the use of metaphors, metonyms, epithets, comparisons for figurative transmission of thoughts in revealing the image and character of the hero, as well as their special artistic role

WRITER’S INDIVIDUALITY IN THE LITERARY INTERPRETATION OF SOCIAL AND MORAL PROBLEMS

The article examines the question of writer’s individuality in the literary interpretation of social and moral problems etective novels on the examples of works "The Godfather" by Mario Puzo and "Shaytanat" by Tahir Malik. The article focuses on the study of the relationship between the reality of a work and reality of life in the context of the period. The comparative method was used in the process of understanding the content of these works, created in different periods

PERCEPTION AND INTERPRETATION OF CREATIVITY OF ALISHER NAVOI IN FRENCH ORIENTAL STUDIES

The great Uzbek poet Alisher Navoi(1441-1501), during his lifetime, was widely known not only in his homeland, but also far beyond its borders. A contemporary and biographer of Navoi, the famous historian Hondemir, of course, not without some hyperbole, wrote: "He (Navoi -M.Kh.) in a short time took the cane of primacy from his peers; the fame of his talents spread to all ends of the world, and the stories of the firmness of his noble mind from mouth to mouth were innumerable.The pearls of his poetry adorned the leaves of the Book of Fates, the precious stones of his poetry filled the shells of the universe with pearls of beauty

THEORY OF SPEECH ACTS AND COMMUNICATIVE COMPETENCES: PRAGMATIC ANALYSIS OF THE ILLOCUTIVE ACT “EXPRESSION OF REFUSALS”

This article is devoted to the pragmatic interpretation of the illocutionary action of the speech act“expression of refusals”. The article discusses different ways of reflecting cases of denial. This article was written not only for English language professionals, but also for use in aggressive conflicts and their pragmatic resolution, which naturally occur in the process of communication in all other languages

USE OF INNOVATIVE TEACHING METHODS IN RUSSIAN LESSONS IN GROUPS WITH A NON-RUSSIAN TEACHING LANGUAGE

The article discusses the effectiveness of innovative approaches in teaching Russian as a foreign language. It is noted that the use of new methods makes it possible to take into account the knowledge already acquired by the student for studying the Russian language and developing creative skills. The role of such a form of training as group work is shown, and some methods of interactive communication between students in practical classes in the Russian language are considered