A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

Constructing and Deploying Campus Portals in Higher Education

2011 ◽  
pp. 172-177
Author(s):  
Tom S. Chan
Keyword(s):  
Higher Education ◽  
Online Shopping ◽  
System Development ◽  
The Internet ◽  
Shopping Malls ◽  
Internet Portal ◽  
Development Life Cycle ◽  
Broad Array ◽  
Analysis Design ◽  
E Mail

A portal is a doorway, a gate, or a means of entrance. For example, the local library is a portal for knowledge. In this age of the Internet, portal refers to a Web site that offers a broad array of resources and services, such as e-mail, forums, search engines, and online shopping malls (Webopedia, 2005). Like any project, portal development should observe the system development life cycle guidelines with activities including planning, analysis, design, implementation, and support. Launching a portal requires careful planning and strategizing. Analysis defines a portal’s requirements, determining its content and functionality. Design selects the appropriate software, platform, and architecture. Implementation makes the “build or buy” decision. Support is to maintain the portal, provide support, and perform upgrades.

India Goes Digital..Smartphone is the New Shopping Destination

2018 ◽  
Vol 6 (8) ◽  
pp. 289
Author(s):  
Shankar Chaudhary
Keyword(s):  
Online Shopping ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile Commerce ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
The World ◽  
Shopping Experience ◽  
User Friendly

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.

The Internet according to kids

2002 ◽  
Vol 3 (2) ◽  
pp. 45-52
Author(s):  
Jorian Clarke
Keyword(s):  
Parental Involvement ◽  
Mobile Phones ◽  
Online Shopping ◽  
Online Banking ◽  
Internet Usage ◽  
The Internet ◽  
The Future ◽  
Child Friendly ◽  
Over Time

Describes a six‐year study of children’s Internet usage which shows how preferences and habits have changed over time; this was conducted by SpectraCom Inc and Circle 1 network. Explains the research methodology and the objectives, which were to identify trends in the amount of time spent by children online now and in future, their opinions about the future role of the Internet in society and the future of e‐commerce, and parents’ roles in children’s online activities. Concludes that there is need for a more child‐friendly content in Internet sites and for more parental involvement, that children will be influential in the market for alternative devices like mobile phones, that online shopping is likely to flourish, and that children have a growing interest in online banking.

Concept and Applications of M-Commerce in India

2021 ◽  
Vol 1 (3) ◽  
pp. 58-60
Author(s):  
Katanakal Sarada ◽  
◽  
Dr. K. Nirmalamma ◽  
◽  
Keyword(s):  
Online Shopping ◽  
Main Idea ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
Portable Devices ◽  
Market Place ◽  
Desktop Computer ◽  
Goods And Services ◽  
The People

Mobile commerce is the buying and selling of goods and Services through wireless handled devices such as smart phones and tablets etc. Ecommerce Users to access M-commerce enables online shopping platforms without needing to use & a desktop computer. For example, purchase and sale of products. Online like banking and paying bills. (Virtual market place apps the Amazon mobile App, Android pay, Samsung pay etc...) The main idea behind M. commerce Is to enable various applications and services available on the internet to portable devices (mobiles, laptops, tables etc.) to overcome the constraints of a desktop computer. M commerce aims Serve all information and material needs of the people in a convenient and easy way.

scholarly journals THE PROJECT OF THE INTERNET PORTAL DOSTOEVSKY AND THE WORLD: ON THE PROBLEM OF RECEPTION OF THE WRITER’S BIOGRAPHY AND WORK IN THE MODERN WORLD

2021 ◽  
Vol 3 ◽  
pp. 50-52
Author(s):  
Natalia Aleksandrovna Tarasova ◽  
Keyword(s):  
Case Studies ◽  
Modern World ◽  
The Internet ◽  
Internet Resource ◽  
Basic Information ◽  
Wide Scope ◽  
Internet Portal ◽  
The Past ◽  
200Th Anniversary ◽  
The World

The article deals with the new project — the Internet portal Dostoevsky and the World, launched by the Pushkin House for the 200th anniversary of the writer’s birth. The work offers the basic information on the project. The Internet resource that would host the most representative examples of the reception of Dostoevsky’s personality and work in various epochs and in various countries is a great way to familiarize the modern reader with the wide scope of interest in Dostoevsky in the past and present. The project focuses on the non-academic reception, philosophical and aesthetic interpretations, the attitudes of public fi gures, writers, stage and movie directors, publicists, etc. The collection of case studies of Dostoevsky’s reception by today’s cultural fi gures, as well as the publication of the previously unknown writer-related sources of the past years, are of particular importance.

scholarly journals SWOT Analysis of Top Two Online Shopping Companies of India

2020 ◽  
pp. 144-146
Keyword(s):  
Swot Analysis ◽  
Online Shopping ◽  
The Internet ◽  
The World ◽  
Lengthy Process

The world of the Internet is so big that the more you learn about the Internet, the less. Due to Internet, our life has become a lot easier. You may not even think that today you can get the exam results online with the help of the Internet, connect with friends online, earn money online from the internet, and still do much more online. But nowadays the most popular is online shopping. Because of online shopping we can buy anything from home. And the same thing we bought comes to the address we have provided. We don't have to go anywhere. Online shopping is convenient, and consumers also have a wider range of choice. But people need to understand that no company or trader can afford to hurt you by giving you cheap or free. So instead of being tempted to buy from free and discount schemes, it is important to consider such websites and their 'non-refundable' policy and the complicated and lengthy process of returning items. Nowadays everyone recommends shopping online because of their busy and fast life. The more convenient it is, the more troubles can arise.

scholarly journals Customer Perception Towards Online Shopping in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 278-280
Keyword(s):  
Online Shopping ◽  
The Internet ◽  
Internet Shopping ◽  
Web Based ◽  
Effective Utilization ◽  
Customer Perception ◽  
The World ◽  
Online Stores ◽  
Chennai City ◽  
Number Of Individuals

Online based purchasing is the way toward buying products and enterprises from traders who sell them online through Internet. Since the rise of the World Wide Web, sellers have tried to offer their items to individuals who browser the Internet. Customers can visit online stores from their homes and shop comfortably. Presently a day shopping has turned out to be mainstream among individuals through browsing which has increased their web knowledge and effective utilization of internet. So internet shopping has become accustomed to the buyers which made the researcher to study the perception on internet based shopping. The principle aim of the this research is to find out the opinion of the respondents towards internet shopping. These days, there has been a flood in web based shopping. The Internet has been utilized by clothing organizations to sell their items and advance their brands. As an ever increasing number of individuals purchase attire on the web, there have been an expanding number of inquires about.

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