Do Warriors, Villagers and Scientists Decide Differently? The Impact of Role on Message Framing

2016 ◽  
pp. 167-177
Author(s):  
J. Siebelink ◽  
P. van der Putten ◽  
M. C. Kaptein
Keyword(s):  
Message Framing ◽  
The Impact

The Impact of Psychological Distance from Illnesses on Effectiveness of Advertising Message Framing

2013 ◽  
Author(s):  
Dong Hoo Kim ◽  
Marie Guadagno ◽  
Jung Hwa Choi ◽  
Michael Mackert
Keyword(s):  
Message Framing ◽  
Psychological Distance ◽  
Advertising Message ◽  
The Impact

scholarly journals The impact of cultural exposure and message framing on oral health behavior: Exploring the role of message memory

2017 ◽  
Author(s):  
Cameron Brick
Keyword(s):  
Oral Health ◽  
Message Framing ◽  
Memory Retention ◽  
Patient Decision Making ◽  
Medical Practitioners ◽  
Healthcare Settings ◽  
Cultural Exposure ◽  
Patient Decision ◽  
Loss Frame ◽  
The Impact

Background. Health messages are more effective when framed to be congruent with recipient characteristics, and health practitioners can strategically decide on message features to promote adherence to recommended behaviors. We present exposure to United States (U.S.) culture as a moderator of the impact of gain- vs. loss-frame messages. Since U.S. culture emphasizes individualism and approach orientation, greater cultural exposure was expected to predict improved patient choices and memory for gain- framed messages, whereas individuals with less exposure to U.S. culture would show these advantages for loss-framed messages.Methods. 223 participants viewed a written oral health message in one of three randomized conditions: gain-frame, loss-frame, or no-message control, and were given ten flosses. Cultural exposure was measured with the proportions of life spent and parents born in the U.S. At baseline and one week later, participants completed recall tests and reported recent flossing behavior.Results. Improved patient decisions (increased flossing) and memory maintenance during the week were each predicted by congruent cultural exposure and message frame (e.g., low cultural exposure and loss frame). Incongruent messages led to the same flossing as no message. Memory retention did not explain the flossing effect.Limitations. Flossing behavior was self-reported. Cultural exposure may only have practical application in either highly individualistic or collectivistic countries. Conclusions. In healthcare settings where patients are urged to follow a behavior, asking basic demographic questions could allow medical practitioners to intentionally communicate in terms of gains or losses to improve patient decision making and adherence.

scholarly journals Does message framing matter for promoting the use of nutritional warnings in decision making?

2019 ◽  
Vol 22 (16) ◽  
pp. 3025-3034 ◽  
Author(s):  
Gabriela Vidal ◽  
Leandro Machín ◽  
Jessica Aschemann-Witzel ◽  
Gastón Ares
Keyword(s):  
Visual Attention ◽  
Message Framing ◽  
Choice Task ◽  
Control Group ◽  
Minor Effect ◽  
Eye Tracker ◽  
Convenience Sample ◽  
Average Percentage ◽  
Nutrition Messages ◽  
The Impact

AbstractObjective:To evaluate the impact of message framing on attitudes towards messages aimed at promoting the use of nutritional warnings, behavioural intention and actual behaviour, evaluated through visual attention to nutritional warnings and the choice of a snack product during a real choice task.Design:Following a between-subjects design, participants were exposed to loss-framed nutrition messages, gain-framed nutrition messages or non-nutrition-related messages (control group). After evaluating the messages, participants were asked to select a snack product as a compensation for their participation. The experiment was conducted using an eye tracker.Setting:Montevideo (Uruguay).Participants:Convenience sample of 201 people (18–51 years old, 58 % female).Results:The average percentage of participants who fixated their gaze on the nutritional warnings during the choice task was slightly but significantly higher for participants who attended to nutrition messages (regardless of their framing) compared with the control group. Participants who attended to loss-framed messages fixated their gaze on the warnings for the longest period of time. In addition, the healthfulness of the snack choices was higher for participants exposed to nutrition-related messages compared with the control group.Conclusions:Results from the present work suggest that nutrition messages aimed at increasing awareness of nutritional warnings may increase consumers’ visual attention and encourage more heathful choices. The framing of the messages only had a minor effect on their efficacy.

The impact of message framing and perceived consumer effectiveness on green ads

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ceren Ekebas-Turedi ◽  
Elika Kordrostami ◽  
Ilgım Dara Benoit
Keyword(s):  
Social Responsibility ◽  
Message Framing ◽  
Environmental Issues ◽  
Target Market ◽  
Content Type ◽  
Consumer Responses ◽  
Green Advertising ◽  
Perceived Consumer Effectiveness ◽  
Individual Actions ◽  
The Impact

Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach The conceptual framework was borrowed from self-congruity theory and was tested with two between-subject design experiments; PCE was measured in the first study and manipulated in the second. Findings The findings show that both measured and primed PCE (low vs high) moderate the impact of a green ad’s message framing on consumer responses (i.e. attitude toward the brand and purchase intention). Specifically, an other-benefit message is more effective when consumers perceive that their individual actions can positively influence environmental issues (high PCE). In contrast, a self-benefit message is more effective when consumers perceive that their individual actions might not be enough to influence environmental issues (low PCE). This research also shows that the influence of message framing on consumer responses is mediated by the perceived social responsibility of the company. Practical implications This paper offers an outline for designing effective ad campaigns for green products. Managers can determine or manipulate the PCE level of their target market and frame the message in their ad campaign accordingly, which will positively drive perceived social responsibility and, in turn, the ad campaign’s effectiveness. Originality/value This paper contributes to both the green advertising and self-congruity literature by showing the moderating effect of PCE on the effectiveness of message framing in green advertising.

The outcome of online social interactions on Facebook pages

2019 ◽  
Vol 29 (1) ◽  
pp. 2-23 ◽  
Author(s):  
Hamid Khobzi ◽  
Raymond Y.K. Lau ◽  
Terence C.H. Cheung
Keyword(s):  
Social Interactions ◽  
Panel Data Analysis ◽  
Message Framing ◽  
Theoretical Models ◽  
Ordinary Least Squares ◽  
Omitted Variables ◽  
Content Type ◽  
Engagement Behavior ◽  
Facebook Pages ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of different ways of message framing on users’ engagement behavior regarding the brand posts on Facebook and to determine whether users’ thumbs-up and reply moderate this impact. Design/methodology/approach A panel data analysis was conducted on a panel with 11,894 observations on 850 unique brand posts from the Facebook pages of the world’s most valuable brands over a seven days window with two observations each day. A system of equations was estimated using ordinary least squares, Hausman–Taylor IV and seemingly unrelated regressions to test study’s hypotheses. Findings The empirical findings confirm that more positively and negatively framed comments result in increased users’ engagement. Also, an increase in thumbs-up ratio for neutrally and negatively framed comments results in less engagement. The reply ratio might also have a positive and negative moderation effect on the influence of neutrally and positively framed comments on engagement behavior, respectively. Practical implications This study provides an in-depth understanding of online social interactions on Facebook pages for firms’ managers and marketers. Online social interactions might be either harmful or fruitful for firms depending on the type of interaction and engagement behavior. Findings can help managers and marketer to improve their strategies for leveraging Facebook for electronic marketing. Originality/value This is likely to be the first study that examines the moderating effect of users’ thumbs-up and reply on the relationship between message framing and users’ engagement behavior. By providing robust findings by addressing issues like omitted variables and endogeneity, the findings of this study are promising for developing new hypotheses and theoretical models in the context of online social interactions.

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