Business intelligence (BI) and data warehousing (DWH) research represent two increasingly popular, but still emerging fields in the information systems (IS) academic discipline. As such, they raise two substantial questions: Firstly, “how rigorous, i.e., fundamental, constituent, and explanatory, is DWH BI research?” and, secondly, “how relevant, i.e., useful and purposeful, is this research to practitioners?” In this article, the authors uphold the position that relevance and rigor are by no means dichotomous, but two sides of the same coin. Naturally, this requires well-defined approaches and guidelines—for scholarship in general and DWH/BI research in particular. Therefore, this paper proposes the competence center (CC) approach—a private-public partnership between academia and practice. The authors illustrate how the CC approach can be applied within the field of DWH/BI and suggest that a close link between research and practice supports both enhancing relevance to practice and strengthening rigor of research.
Neural neworks in a management information systems
