Risk Perception, Communication and Trust. How Might Consumer Confidence in the Food Supply be Maintained?

A chronology of outbreaks of foodborne disease and food scares, notably bovine spongiform encephalopathy and dioxins in animal feed, has damaged consumer confidence in the safety of the food supply and the ability and commitment of the regulatory agencies to ensure that food is safe. In November 2000, the European Commission put forward a proposal for a Regulation laying down the general principles of food law and establishing the European Food Authority (1).

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Enhancing consumer confidence in food supply chains

Delivering Performance in Food Supply Chains ◽

10.1533/9781845697778.4.285 ◽

2010 ◽

pp. 285-302 ◽

Cited By ~ 1

Author(s):

M. Garcia Martinez

Keyword(s):

Supply Chains ◽

Food Supply ◽

Consumer Confidence ◽

Food Supply Chains

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Consumer Confidence Regarding the Safety of the US Food Supply

International Journal of Hospitality & Tourism Administration ◽

10.1300/j149v06n04_05 ◽

2006 ◽

Vol 6 (4) ◽

pp. 71-90 ◽

Cited By ~ 5

Author(s):

Mary Roseman ◽

Janet Kurzynske ◽

Janet Tietyen

Keyword(s):

Food Supply ◽

Consumer Confidence ◽

The Us

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Are female business travelers willing to travel during COVID-19? An exploratory study

Journal Of Vacation Marketing ◽

10.1177/1356766720987873 ◽

2021 ◽

pp. 135676672098787

Author(s):

Bingjie Liu-Lastres ◽

Mona Mirehie ◽

Amanda Cecil

Keyword(s):

Risk Perception ◽

Exploratory Study ◽

Tourism Industry ◽

Consumer Confidence ◽

Clear Understanding ◽

Business Travelers ◽

Perceived Safety ◽

Successful Recovery ◽

Exact Relationship ◽

Practical Implications

The outbreak of the COVID-19 pandemic has significantly impacted the tourism industry. A successful recovery from the pandemic requires a clear understanding of the ‘new normal’, including tourists’ perceived risks, safety perceptions, attitudes, and willingness to travel. Guided by the Risk Perception Attitude (RPA) Framework, this study investigated female business travelers’ risk perception attitude and willingness to travel in the COVID-19 climate. This study segmented the sample into four distinct RPA groups, including the Avoidance, Proactive, Responsive, and Indifference groups. These groups differ in some demographic characteristics and the strength of willingness to travel. Findings also showed that anxiety, perceived safety, and consumer confidence mediate the relationships between the sample’s RPA and willingness to travel, but the exact relationship varies by groups. Finally, this paper discussed the theoretical contributions and practical implications of this study.

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