Employer Branding-Projekte erfolgreich gestalten

2018 ◽  
Author(s):  
Martin Wilbers
Keyword(s):  
Employer Branding

An Integrative Employer Branding Approach Based on Organizational Values

2012 ◽  
Author(s):  
Thorsten Fauth ◽  
Tim R. Wolf ◽  
Tammo Straatmann ◽  
Kate Hattrup ◽  
Karsten Mueller
Keyword(s):  
Organizational Values ◽  
Employer Branding

Neue Wege im Recruiting: Haben Sie heute ein Foto für uns?

2019 ◽  
Vol 24 (07/08) ◽  
pp. 38-39
Author(s):  
Alexandra Heeser
Keyword(s):  
Employer Branding

Bewerbung mit Spontan-Selfie oder per App? Der Wettbewerb um Klinikpersonal geht neue, mitunter skurrile Wege. Das Spektrum reicht von Guerilla-Marketing-Aktivitäten bis hin zu ausgefeilten Employer-Branding-Kampagnen.

Employer branding and psychological contract in family and non-family firms

2020 ◽  
Author(s):  
Duarte Pimentel
Keyword(s):  
Empirical Evidence ◽  
Psychological Contract ◽  
Family Firms ◽  
Positive Impact ◽  
Family Businesses ◽  
Employer Branding ◽  
Privately Owned

This study compares the perceptions of employer branding and psychological contract levels of employees of family and non-family firms. Specifically, to better understand the dynamics of family businesses, we assess the extent to which employer branding perceptions have an impact on the employees' psychological contract levels. The empirical evidence is provided by a sample of 165 Portuguese employees (76 from family businesses and 89 from non-family businesses), working in small and medium-sized privately-owned companies. The results confirmed the research hypotheses, suggesting that employees of family companies have higher perceptions of employer branding and psychological contract levels than those of employees of non-family companies, also revealing that employer branding has a positive impact on the psychological contract levels of family firm’s employees.

EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 165-174
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Ari Ardianto
Keyword(s):  
Financial Constraints ◽  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Qualitative Approach ◽  
Human Resource Managers ◽  
Employer Branding ◽  
Resources Management ◽  
Resource Managers ◽  
Medium Enterprises ◽  
Depth Interviews

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises

Awareness Of Employer Branding Through Social Media Among Management Students

2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Mukesh Kumar ◽  
Avaneesh Kumar
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Final Conclusion ◽  
Young Generation ◽  
Employer Branding ◽  
Ample Opportunity ◽  
Talented People ◽  
Management Students

Employer branding become an imperative part of an organization in these days. Every organization wants to attract, develop and retain talented people in their organization. Employer branding not only attract existing employees but also attract potential employees. It communicates internally to their employees and externally to potential employees through social media. Young generation uses social media rapidly, so it is the ample opportunity for an organization to attract, retain and motivate to their existing employees as well as prospective employees. Employer branding through social media also enhances the brand image of the organization, so it attracts to potential employees to be a part of that organization. The aim of this paper was to study awareness of employer branding through social media among Management students in Allahabad. Researcher interacted with 100 respondents but found 60 respondents who know about it. In this paper, Researcher focused on how students use social media to search a job and what they are looking in a job. The final conclusion of this paper is that Management students know about how to use social media in Employer branding but they need to know more about it.

Sign in / Sign up

Export Citation Format

Share Document