Measuring Performance of Corporate Social Initiatives: Some Methodological Issues

2014 ◽  
pp. 1-18
Author(s):  
S. Siva Raju
Keyword(s):  
Methodological Issues ◽  
Social Initiatives ◽  
Corporate Social

Delineating CSR and social change: Querying corporations as actors for social good

2018 ◽  
Vol 7 (1) ◽  
pp. 45-61 ◽  
Author(s):  
Barbara Miller Gaither ◽  
Lucinda Austin ◽  
MaryClaire Schulz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Change ◽  
Social Responsibility ◽  
Well Being ◽  
Descriptive Model ◽  
Social Good ◽  
Case Evaluation ◽  
Social Initiatives ◽  
Corporate Social ◽  
The Relationship

This article seeks to delineate the relationship between corporate social responsibility (CSR) and social change and asks the important question of whether and how corporations may serve as agents of social change. Dimensions of the business–society relationship are explored to further distinguish CSR from other types of corporate social initiatives and critically examine what types of corporate social initiatives can effectively and ethically serve as vehicles for social change. Based on this exploration, the article advances a descriptive model of business–society relationships and their capacity for creating and promoting social change. A case evaluation of Coca-Cola’s ‘3Ws’ social initiatives – related to well-being, water, and women’s empowerment – is then used to highlight and contextualize the model.

When CSR Backfires

2019 ◽  
pp. 206-238
Author(s):  
Chelsea R. Willness
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Future Research ◽  
Social Initiatives ◽  
Corporate Social

There is now a well-established literature showing that stakeholders often respond positively to organizations’ environmental and social initiatives, or corporate social responsibility (CSR) practices. However, much less attention has been dedicated to determining whether and why people might also respond negatively to CSR, and the circumstances in which this is more likely to occur. For example, rampant “greenwashing” may mean that even well-intentioned and genuine CSR actions and communications are met with suspicion because this widespread misrepresentation has created a justifiably wary public. This chapter highlights research to date that suggests we should be concerned with the potential for stakeholders to respond negatively to CSR practices and communications. It concludes by offering directions for future research and important questions regarding when and why CSR may elicit unintended negative reactions from stakeholders—or “CSR backfire effects.”

Do consumers really care about organisational motives behind CSR? The moderating role of trust in the company

2019 ◽  
Vol 15 (8) ◽  
pp. 977-991 ◽  
Author(s):  
Grzegorz Zasuwa
Keyword(s):  
Attribution Theory ◽  
Corporate Social Performance ◽  
Social Performance ◽  
Relevant Literature ◽  
Initial Trust ◽  
Content Type ◽  
Consumer Responses ◽  
Social Initiatives ◽  
Corporate Social

Purpose Literature on corporate social responsibility (CSR) posits that organisational motives underlying corporate social initiatives play a key role in stakeholder responses to these activities. However, individuals do not always make attributions. This study aims to examine when CSR attributions shape consumer reactions to CSR initiatives. Design/methodology/approach Drawing on attribution theory and relevant literature on consumer trust, this study proposes a framework for explaining when attributions shape reactions to CSR initiatives. To test this framework, the study uses data from a random sample of 512 Polish consumers. Findings The results show that consumer responses to corporate social initiatives are largely independent of perceived corporate motivation when a consumer has a high trust in the firm. However, a low level of initial trust triggers causal thinking and its effects. Specifically, if a firm lacks credibility, self-serving attributions negatively influence consumer outcomes of social initiatives, but they remain neutral when trust is high. Accordingly, when trust is low, other-serving attributions have greater effects on the initiative outcomes than when trust is high. Originality/value The paper provides important insights into CSR literature by showing that initial trust in the company is a salient variable that moderates the link between CSR attributions and consumer responses to these actions. This role of trust has been largely unexplored as past studies considered trust in the firm to be a key outcome of corporate social performance.

scholarly journals The Meaning and Meaningfulness of Corporate Social Initiatives

2008 ◽  
Vol 113 (2) ◽  
pp. 163-197 ◽  
Author(s):  
DAVID HESS ◽  
DANIELLE E. WARREN
Keyword(s):  
Social Initiatives ◽  
Corporate Social

scholarly journals Main research areas and methods in social entrepreneurship

2017 ◽  
Vol 11 (1) ◽  
pp. 893-903 ◽  
Author(s):  
Shahrazad Hadad
Keyword(s):  
Literature Review ◽  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Social Economy ◽  
Social Entrepreneur ◽  
Methodological Issues ◽  
Main Research ◽  
Research Areas ◽  
Specific Objective ◽  
Corporate Social

AbstractThe main specific objective of this paper is to explore the content of research as well as methodological issues on social entrepreneurship in the context of corporate social economics and entrepreneurship. Therefore, in order to obtain an overview of the research done on this theme, we conducted a literature review using the exploratory analysis as methodology. We focused on the studies and articles which were published in the most important academic periodicals that cover subjects as management, economics and business. The articles were identified based on the presence of selected keywords in their title, abstract and body of the article: ‘social entrepreneur’, ‘social enterprise’, ‘social entrepreneurship’, ‘corporate social entrepreneurship’ and ‘social economy’. Using this method, there were selected articles and studies published starting from the last decade of the 1990s up to 2015. We were also interested in international publications on the topic and also in books that approached social entrepreneurship.

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