Accounting for Local Uncertainty in Environmental Decision-Making Processes

Author(s):  
P. Goovaerts
2018 ◽  
Vol 10 (11) ◽  
pp. 3894 ◽  
Author(s):  
Woo-Hyuk Kim ◽  
Kyung-Sook Kim

Although festival organizers have significantly increased their adoption of green practices, there has been relatively little research on the pro-environmental decision-making process in festival settings. Drawing from the value-belief-norm-theory, the purpose of this study is to investigate the pro-environmental decision-making processes of attendees of eco-friendly food festivals. A structural analysis of responses collected from 601 surveys revealed that affective triggers and personal norms played critical roles in the development of respondents’ pro-environmental intentions in festival settings. This study provides discussions and implications for research and practices related to green festivals.


2011 ◽  
Author(s):  
Allison Sweeney ◽  
Amanda Hamilton ◽  
Ashley Beck ◽  
Brian Detweiler-Bedell ◽  
Jerusha Detweiler-Bedell

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