Halal’s Logo Design Application on Grocery Products in Malaysia

2016 ◽  
pp. 251-260
Author(s):  
Nadia Binti Nordin ◽  
Rafeah Legino ◽  
Rohana Zur ◽  
Sharifah Alwiah Syed Sahil
Keyword(s):  
Logo Design ◽  
Grocery Products

The Place of Forensic Linguistics in the Resolution of Trademark Conflicts: Case of DOUBLEMINT & DOUBIEMLNT

2021 ◽  
Vol 10 (3) ◽  
pp. 1
Author(s):  
Patrick Sadi-Makangila ◽  
Yesdauletova Sabira
Keyword(s):  
Scientific Evidence ◽  
Word Choice ◽  
Brand Name ◽  
Forensic Linguistics ◽  
Trademark Infringement ◽  
Logo Design ◽  
To Come ◽  
Exclusive Right ◽  
Intellectual Properties ◽  
A Company

Forensic linguistics focusing on word choice and spelling, it can be useful while resolving language crime, trademark infringement, and so forth. In our days, trademarks are one of the most infringed intellectual properties in the world in terms of values. Trademark could be a single word, a combination of words and symbols, design, or logo that distinguishes a company or products from others in the industry. When someone acquires a registered trademark, he is granted an exclusive right to its usage and it strongly prohibits other organizations from using it. This paper shows the way an expert in Forensic Linguistics should use his skill and knowledge to handle the conflict among similar trademarks. From brand name (how it is written, upper-cases or lower-cases, how many letters make this brand name, how it sounds, how it looks like, and so forth) to logo (design, usage of colors, sharp and so forth). The expert in Forensic Linguistics will try to find out scientific evidence that may help judges in decision-making. The present study scrutinized the place of forensic linguistics in the resolution of trademark conflicts, the scientific techniques, and methodologies utilized to analyze the similarities and differences between the trademarks in conflict. This research showed the importance of associating an expert in Forensic Linguistics in the Community Trademark conflicts in order to come up with a conclusion based on scientific evidence; the place of forensic linguistics and other related disciplines in revolving the issues of trademark infringement.

scholarly journals The Relation of Golden Ratio, Mathematics and Aesthetics

2018 ◽  
Vol 14 (1) ◽  
pp. 188-199 ◽  
Author(s):  
Gyan Bahadur Thapa ◽  
Rena Thapa
Keyword(s):  
Human Body ◽  
Golden Ratio ◽  
Divine Proportion ◽  
Logo Design ◽  
Geometrical Shapes ◽  
Natural Flora ◽  
The Universe

The Golden Ratio, mathematics and aesthetics are intricately related among each other. In this paper, we exhibit the presence of mathematics in aesthetic impression that appears in nature, classic art, architecture, logo design and much more. The divine proportion can be found in music, poetry and other forms of art, however our focus here is only in the visual ones. The Golden ratio is considered sacred due to its relationship to nature and even the construction of the universe and the human body. It has been used for centuries in the construction of architectural masterpieces by the great artists, who, being able to see its beauty used it in their designs and compositions. We explain how the applications of the Golden ratio in architectures, paintings and geometrical shapes create the mystery of beauty. Further we present the existence of the divine proportion in human body and natural flora and fauna. There are a diverse number of directions, paths and tangents to which the study of this beautiful concept could take us. Besides mathematicians and artists, we expect that this paper will be interesting for general readers as well.  Journal of the Institute of Engineering, 2018, 14(1): 188-199

scholarly journals Silver Consumers and Their Shopping Specifics

2013 ◽  
Vol 4 (4) ◽  
pp. 104-114
Author(s):  
Dagmar Lesakova
Keyword(s):  
Focus Groups ◽  
Retail Industry ◽  
Grocery Stores ◽  
Ageing Population ◽  
Market Segment ◽  
Pension Policy ◽  
Store Choice ◽  
Factors Affecting ◽  
Shopping Behaviour ◽  
Grocery Products

Seniors constitute large and constantly growing group of consumers. These „silver consumers“ form a potentially significant market segment for the near future. An ageing population has implications for pension policy, healthcare policy, but also market policy. In spite of the scope of senior´s group, little attention was paid to this segment from the retail industry in Slovakia, and more research to identify their shopping behaviour is required in order to suggest relevant actions. Considering the need for understanding this market segment, the objective of our paper is to identify the specifics in shopping behaviour of the seniors market, with the emphasis on grocery products. Two main goals were stated as the key for our research: the identification of preference factors in the choice of a shopping place by seniors, and the factors influencing seniors decisions in grocery stores. To explore views and opinions of silver consumers in relation to a preferred place of shopping, focus groups were created. Questions regarding the patterns of shopping, decision factors and motives were also raised. A total of 126 participants took part in the focus groups. Because the seniors are rather multidimensional and very complex segment, in order to indicate the key characteristics in the shopping behaviour of seniors, three age subgroupings in the large segment of seniors were formed: seniors aged 60-69, seniors aged 70-79, seniors aged 80+. The principal purpose of the focus groups interviewing was to determine the factors affecting store choice and shopping behaviour of older people. Recommendations on how the retail industry could respond best to silver consumers were developed based on the empirical outcomes.

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