The Place of Forensic Linguistics in the Resolution of Trademark Conflicts: Case of DOUBLEMINT & DOUBIEMLNT

Author(s):  
Patrick Sadi-Makangila ◽  
Yesdauletova Sabira

Forensic linguistics focusing on word choice and spelling, it can be useful while resolving language crime, trademark infringement, and so forth. In our days, trademarks are one of the most infringed intellectual properties in the world in terms of values. Trademark could be a single word, a combination of words and symbols, design, or logo that distinguishes a company or products from others in the industry. When someone acquires a registered trademark, he is granted an exclusive right to its usage and it strongly prohibits other organizations from using it. This paper shows the way an expert in Forensic Linguistics should use his skill and knowledge to handle the conflict among similar trademarks. From brand name (how it is written, upper-cases or lower-cases, how many letters make this brand name, how it sounds, how it looks like, and so forth) to logo (design, usage of colors, sharp and so forth). The expert in Forensic Linguistics will try to find out scientific evidence that may help judges in decision-making. The present study scrutinized the place of forensic linguistics in the resolution of trademark conflicts, the scientific techniques, and methodologies utilized to analyze the similarities and differences between the trademarks in conflict. This research showed the importance of associating an expert in Forensic Linguistics in the Community Trademark conflicts in order to come up with a conclusion based on scientific evidence; the place of forensic linguistics and other related disciplines in revolving the issues of trademark infringement.

2016 ◽  
Vol 8 ◽  
pp. 46-52 ◽  
Author(s):  
Justyna Starostka

There are many roles that design can play in organisations. It can be source of good marketing strategy, and designer by himself can be a promotional tool for a company. Thanks to those actions companies can gain publicity, media attention and good PR.On the second level, design can be perceived as ‘process of making things better’. In this case companies can achieve more effective product development process, new tools and technologies.On the third level we have the situation when designer work alongside with company managers with the whole business concept. At this level, designers’ work looks more like a brand consultant, a strategist. In this approach design should be reflecting certain brand name and brand values.As our study presented, Swedish companies operate on those two, higher levels, while Polish still limit the scope of design. We strongly believe, that Polish companies, as they gain more experience with design activities, will be more likely to perceive design in this more mature approach. In the meantime, presenting best practices from companies from other, more mature countries could be a good way of promoting design as a strategic asset rather than promotional tool. We believe that in order to fasten this process, Polish companies should as follows:1. Work more often with external and foreign designers;2. Expand the area of designer responsibilities in companies;3. Place the responsibility for design in hands of professional design managers.


2018 ◽  
Vol 5 (04) ◽  
Author(s):  
MANKESH KUMAR ◽  
SATYENDRA . ◽  
SP SINGH ◽  
ANAND KUMAR ◽  
SMRITI . ◽  
...  

“Katarni Rice” is the most prevalent, ceremonial and finest quality scented rice of Bihar. It is famous for its aromatic flavour, palatability and chura (beaten rice) making qualitiesofGeographical area of production of Katarni Rice includes districts of Munger, Banka and South Bhagalpur of Zone IIIA of Bihar. The unique features of Katarnirice is developed only when it is grown in its territory areas. It has an immense scope of trading in local as well as export market. But, the available Katarni rice is poor yielder (25-30 t/ha) and farmers are tending towards the cultivation of non-aromatic high yielding rice varieties. Hence, in order to save this landrace from extinction and promote and protect the interest of Katarni growers, attempts were made to get its geographical indication (GI). With objective of providing exclusive right to the farmers for growing this premium quality rice and getting remunerative price through its marketing, an application for getting the tag of geographical indication was submitted by a Katarnigrowers’ association. Bihar Agricultural University, Sabour as a technical facilitator for this application, served to characterize and document this rice landrace on the basis of morphological, biochemical and genetical traits. The present study deals with purification, documentation and characterization of Katarni rice which helped in getting the GI tag in 2018 from the office of Intellectual Properties Rights, New Delhi, India.


2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Lerry Riandy Diauw Mangala ◽  
Harlan Masuara ◽  
Diana Lintong
Keyword(s):  
To Come ◽  

In the company's timeliness is the main thing especially the timeliness when entering the office in  the morning. timeliness in work is very influential on the quality of employees, on time a company can assess the quality of existing employees. from a research employee who arrived late will be deducted from the salary. so that in the future there will be less laziness in each employee, the company must provide more sanctions. in a way that employees will feel motivated to come to the office early. And for the future the quality of employees will rise.Keywords :Timeliness,  Quality employees


2021 ◽  
pp. 37-47
Author(s):  
Eva Micheler

This chapter discusses how separate legal personality can be explained as a solution developed by company law to address the problem that organizations are social rather than brute facts. For a company to come into existence, certain documents need to be registered. These contain information that facilitates the interaction between the company and third parties. Registration as a company then gives an organization a public legal manifestation. The Companies Act does not limit the corporate form to organizational action. The corporate form can therefore be used for other purposes and organizational boundaries do not align with legal personality. But this does not undermine the observation that company law is designed for the operation of organizations.


Author(s):  
Victor Adir

This paper is a study concerning the design of airlines logos all over the world, that is, what symbols, signs and colours are used to create this special identity. This study, which was realised on a hundred airlines, revealed interesting facts related to the main principles that govern the logo design. We were interested to see if special drawings that express a company are related to the represented country, because we found a lot of similarity in this. In the centre of the study was the logo, as an important graphic element to identify an airline company. We identified the typology of logos, known as iconic, logotype and complex logos. This paper is a plea for this wonderful graphic element, that is, the Logo. Keywords: Airline, logo design, typology, symbol, logotype.


2019 ◽  
Vol 38 (12) ◽  
pp. 980-980

Sam traveled back about two-thirds of a lifetime to see a young man, the proud owner of a newly awarded graduate degree and married for only two weeks, walking into the lobby of the building where he would start his career as a geophysicist in the oil and gas industry. He carried a personalized leather briefcase, a gift from his parents which was very fashionable in those days; he doesn't remember any details of its contents. By his own estimate he was confident, but not too confident, and undoubtedly was much more nervous and apprehensive than he realized at the time. After only a few years and still on a very steep segment of his personal learning curve, he chose to take a position with a different company, necessitating relocation of his family to another state. At his new company a representative of the Personnel department (the language hadn't evolved to Human Resources yet) asked him, “What is your primary career goal?” Instinctively and without hesitation he replied, “I want to be the best geophysicist you have.” He couldn't have imagined how often the substance of his response would motivate and guide him in years to come, nor could he have known at the time that there is no such person as the “best geophysicist” in a company (see Interpreter Sam in the October 2008 issue of TLE). Certainly there is an “only geophysicist” in some companies, but …


2001 ◽  
Vol 4 (6a) ◽  
pp. 1347-1351 ◽  
Author(s):  
MJ Lozano de la Torre ◽  
J Martín-Calama ◽  
MT Hernandez-Aguilar

AbstractHuman milk is the best way to nurture the human infant. By breast-feeding their babies, mothers provide them with the best opportunities to wholly develop their potential, while protecting the infants and themselves from a whole range of diseases in the near future and in the years to come.Even though these benefits are widely known and there is ample scientific evidence on the topic, it seems from published data that Spanish women are not breast-feeding their babies as much and for as long as they should. Less than 90% start breast-feeding, at 1 month there is already an attrition of 30%, at 3 months more than half of the infants are taking artificial milk and by 6 months only 10% continue to breast-feed their infants.Low birth weight, Caesarean section and low study level are among the more significant factors that negatively affect breast-feeding.There is still work to do to improve this situation. Promotion of breast-feeding among the general population, mothers and health professionals is needed.


2012 ◽  
Vol 2 (3) ◽  
Author(s):  
Klaus Solberg Søilen

JISIB has entered into an electronic licensing relationship with EBSCO Publishing. It has also been selected to appear in EBSCO’s Business Source Complete database, which according to the company publishes “Superior Academic Journals (…) with premium content of peer-reviewed, business related journals. “ JISIB now also fulfills the official criteria of Thomson Reuters to be cited in their ISI Web of Knowledge database. As such it has applied to be included in the database. However, by experience with other journals, we know this process can still take considerable time. After having had the journal’s first annual meeting for editors in December we would like to thank the old board members who are leaving and welcome the new ones. Most contributions continue to come from best papers from a number of conferences related to Intelligence Studies. Two out of five articles come from ECKM 2012, which was held 6-7 September in Cartagena, Spain. Track co-chairs for the Mini Track on Competitive Intelligence and KM was G. Scott Erickson, Ithaca College, Ithaca, NY and Helen N. Rothberg, Marist College, Poughkeepsie, New York. Two other articles are revised versions of papers presented at ECIS, but not previously published in journals. The article by Helen N. Rothberg and G. Scott Ericksonis about how to benchmark competitive intelligence activities. The paper identifies and measures different circumstances in which knowledge development and knowledge protection can have greater or lesser importance for a company.  The authors believe that the results will start to move scholarly work in the field into the new areas of macro studies and strategic choice. The article by Stéphan Goria is on board wargames for businesses. It also gives a broad background of this field of study with the history of wargames and numerous historical examples. Moreover Goria shows the benefits with wargames by creating a new game and testing it for a market situation which found place in France between Nintendo and Sony. The article by Yasmina Amara, Klaus Solberg Søilen and Dirk Vriens proposes a way to evaluate business intelligence software by introducing a new model, the SSAV model. The article by Marisela Rodriguez Salvador and Luis Francisco Salinas Casanova applies a Competitive Intelligence model to analyze Thermoplastics Elastomers (TE), a class of polymers, for a company in Mexico. The model shows numerous novel findings with important implications for the company. Finally, the article by Klaus Solberg Søilen and Anders Hasslinger show how vendors of Business Intelligence software try to differentiate themselves in this market.


2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Kelsey Werner ◽  
Class of 2016

The purpose of this article is to study the effect of two types of customer co-creation, co-creation through personalization and co-creation through innovation, on brand experience. Customer co-creation through personalization focuses on the act of improving or changing a standardized product to make it unique to the consumer, and customer co-creation through innovation occurs when the consumer helps the company create a brand new product. Studies have shown that positive brand experiences can lead to improved brand satisfaction and loyalty, so looking at co-creation’s impact on brand experience will point to how co-creation ultimately benefits a company. In order to measure the brand experience of different types of co-creation, the five dimensions of brand experience are used: sensory, affective, cognitive, behavioral, and relational. To test how the different types of co-creation affect the different levels of brand experience and consumers’ buying behavior, I conducted an experiment. In order to account for extraneous factors, I also took the brand name and product category into consideration when evaluating co-creation’s overall effect. I found that customer co-creation through personalization and customer co-creation through innovation have different effects on the various dimensions of brand experience. The cognitive and behavioral brand experience dimensions were changed the most by customer co-creation, and the affective and relational dimensions were not changed at all by customer co-creation. From this, I can conclude that companies should not use customer co-creation to induce feelings or an emotional bond with consumers, but they should use co-creation to stimulate consumers’ thinking and action. Results did vary, though, depending on the brand name and product category. Ultimately, if a company is planning to execute either version of customer co-creation, there are many factors to consider (such as brand name, product category, type of co-creation, industry, and customers) before putting the plan into action.


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