The rising popularity of electronic commerce makes data mining an indispensable technology for several applications, especially online business competitiveness. The World Wide Web provides abundant raw data in the form of Web access logs. However, without data mining techniques, it is difficult to make any sense out of such massive data. In this chapter, we focus on the mining of Web access logs, commonly known as Web usage mining. We analyze algorithms for preprocessing and extracting knowledge from such logs. We will also propose our own techniques to mine the logs in a more holistic manner. Experiments conducted on real Web server logs verify the practicality as well as the efficiency of the proposed techniques as compared to an existing technique. Finally, challenges in Web usage mining are discussed.
The emerging web page development requires semantic applications with customized administrations. The proposed methodology presents a customized suggestion framework, which makes utilization of item representations and also client profiles created based on ontology. The domain ontology helps the recommender to improve the personalization: from one perspective, client’s interests are displayed in an increasingly powerful and precise route by applying an area based derivative technique; on the other side, the stemmer algorithm derived content- based filtering approach, gives an evaluation of resemblance among a thing and a client, upgraded by applying a semantic likeliness strategy. Recommender frameworks and web personalize were assumed by Web usage mining as a critical job. The proposed strategy is s successful framework dependent on ontology and web usage mining. Extricating highlights from web reports and building applicable ideas is the initial step of the methodology. At that point manufacture metaphysics for the site exploit the ideas and huge terms separated from reports. As per the semantic similitude of web archives to bunch them into various semantic topics, the distinctive subjects suggest diverse inclinations. The proposed methodology incorporates semantic information into Web Usage Mining and personalization process
Firstly, the paper proposes the framework of recommendation system based on web usage mining and market mechanism. Then, the paper introduces the system structure. And the paper introduces each Agent of the system including the functions of management Agent, interface Agent, online-recommendation Agent and filter Agent. And the paper gives the operation mechanism, resource allocation mechanism, customization return mechanism and customization bidding strategy,
Dynamic Recommendation System Using Web Usage Mining for E-commerce Users