Understanding the Promise of Communication for Social Change: Challenges in Transforming India Towards a Sustainable Future

Author(s):  
Kiran Prasad
2017 ◽  
Vol 32 (5) ◽  
pp. 405-418 ◽  
Author(s):  
Pradip Ninan Thomas

This article explores the contributions made by Raymond Williams and E.P. Thompson to communication for social change theory. It argues that Williams’ critique of technological determinism, his notion of the ‘structure of feeling’, analysis of culture and cultural materialism as a mode of analysis contributes to the theorising of communication for social change. This article also examines Thompson’s contributions to historiography, his engagement with the contextualised histories of ordinary people and their contributions to the making of the public sphere in 18th-century England. This article argues that the contributions made by these two theorists enable a critique of structures and a re-centring of agency, both of which are critical to a renewal of communication for social change theory.


Author(s):  
Jan Servaes

There is a lot of talk about the ‘newness’ of mobile and wireless Information and Communication Technologies (ICTs) these days. What is so ‘new’ about them? And in what way will they solve the still unresolved problems of poverty, inequality and information divides in the world? This chapter takes a bird’s eye perspective and presents a number of observations regarding the role of ICTs within the field of Communication for Development and Social Change (CDSC). All those involved in the analysis and application of Communication for Development and Social Change would probably agree that in essence communication for social change is the sharing of knowledge aimed at reaching a consensus for action that takes into account the interests, needs and capacities of all concerned. It is thus a social process, which has as its ultimate objective sustainable development at distinct levels of society. Communication media and Information and Communication Technologies (ICTs) are important tools in achieving social change but their use is not an aim in itself—interpersonal communication and traditional group media must also play a fundamental role. This basic consensus on development communication has been interpreted and applied in different ways throughout the past century. Both at theory and research levels, as well as at the levels of policy and planning-making and implementation, divergent perspectives are on offer. In this chapter, the author presents a brief overview of the field of Communication for Development and Social Change (CDSC) and elaborates on the role and impact of Information and Communication Technologies (ICTs) for Development and Social Change.


2011 ◽  
Vol 70 (3) ◽  
pp. 236-244 ◽  
Author(s):  
Rhonda Johnson ◽  
Robin Morales ◽  
Doreen Leavitt ◽  
Catherine Carry ◽  
Dianne Kinnon ◽  
...  

Comunicar ◽  
2007 ◽  
Vol 15 (29) ◽  
pp. 115-120 ◽  
Author(s):  
Alejandro Barranquero-Carretero

Despite its long tradition in other geographic contexts, the field of communication for social change is almost unknown in our country; therefore, there is a widespread ignorance of communication basics on the part of organizations and professionals committed to development. The following article offers a brief historical approach to this concept and describes its main methodologies, in order to help consolidate the discipline and to promote strategies for the future. Pese a su extensa tradición en otros contextos geográficos, el campo de la edu-comunicación para el cambio social es prácticamente desconocido en nuestro país, por lo que sigue siendo infrautilizado por parte de organizaciones y profesionales comprometidos con el desarrollo. El artículo ofrece una aproximación histórica al concepto y describe sucintamente algunas de sus principales metodologías, a fin de avanzar en la consolidación de la disciplina y potenciar estrategias para el contexto venidero.


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