Creating A Buzz

<p>How might communication design be utilised to raise awareness about the sustained well-being of Wellington City’s honey bee populations? Human concern and intervention has been pivotal in maintaining the well-being of bee populations in Wellington City. Through the applied knowledge of bee keepers, the health of local beehives has been sustained. This status, however, is increasingly challenged. Without human interactions, bee colonies are now unable to survive due to a number of external interferences, including climate change and the growing urbanisation of the natural habitat. Within this context, support for the care-taking practices of our bees requires prioritisation. Supported by Wellington’s inclusion in the 100 Resilient Cities (2017) initiative pioneered by the Rockefeller Foundation, the cultivation of resilience in regards to contemporary physical, social and economic challenges is imperative in the 21st Century. The motivation to protect Wellington’s honey bee populations reflects global concerns about declining bee populations that are the result of changing ecological impacts. Through the development of communication platforms that function to raise awareness and appreciation about the important role of bees in sustaining Wellington's native flora, honey production, and environment at large, this valuable natural resource and cohabitant will ideally see increased support. With the considered application of communication design, the importance of Wellington's urban honey bee populations can be reinforced and existing knowledge can be shared throughout the community, including the next generation of bee keepers. Currently, no quantitative information exists that enables an insight into the perception of relationships with bees as cohabitants alongside human populations and environments, and there is little in the way of campaigns that promote positive interactions with the bees that live amongst us. Positive relationships with nature are needed to enhance resilience, and to confront, and change the negative climatic influences. Regardless of whether these challenges are man-made or naturally occurring, Wellington City has the potential to embrace positive and sustainable transformation and prosperity. A literature review pursued as part of this research revealed three key themes: sustainable environments; honey bee populations; and the potential value of communication design to promote awareness and to invite action. Quantitative research addresses a professional perspective and this is pursued through semi-structured interviews with experts who have a stake in the well-being of Wellington’s honey bee industries. The objective of this research entails the application of communication design in the development of a campaign that has the ability to communicate a movement across multiple platforms, provoking positive environmental influences and behaviours amongst Wellington City’s young adult population. This research aims to connect passionate individuals in communities who have an interest in supporting the sustainability of our local honey bee ecologies with new-comers who are open to learning sustainable bee practices. Through providing a holistic presentation of current practices and bee populations within Wellington, and information regarding the potential threats these populations face, this campaign will enable this generation of Wellingtonians to be prepared to protect this vital species. This research aims to examine ways that communication design might be utilised through different platforms to raise awareness of the value local honey bees have within our environments. The campaign goal is to include educational tools that interact with Wellington residents, specifically young adults, to encourage a sustained support towards honey bee well-being.</p>

Creating A Buzz

<p>How might communication design be utilised to raise awareness about the sustained well-being of Wellington City’s honey bee populations? Human concern and intervention has been pivotal in maintaining the well-being of bee populations in Wellington City. Through the applied knowledge of bee keepers, the health of local beehives has been sustained. This status, however, is increasingly challenged. Without human interactions, bee colonies are now unable to survive due to a number of external interferences, including climate change and the growing urbanisation of the natural habitat. Within this context, support for the care-taking practices of our bees requires prioritisation. Supported by Wellington’s inclusion in the 100 Resilient Cities (2017) initiative pioneered by the Rockefeller Foundation, the cultivation of resilience in regards to contemporary physical, social and economic challenges is imperative in the 21st Century. The motivation to protect Wellington’s honey bee populations reflects global concerns about declining bee populations that are the result of changing ecological impacts. Through the development of communication platforms that function to raise awareness and appreciation about the important role of bees in sustaining Wellington's native flora, honey production, and environment at large, this valuable natural resource and cohabitant will ideally see increased support. With the considered application of communication design, the importance of Wellington's urban honey bee populations can be reinforced and existing knowledge can be shared throughout the community, including the next generation of bee keepers. Currently, no quantitative information exists that enables an insight into the perception of relationships with bees as cohabitants alongside human populations and environments, and there is little in the way of campaigns that promote positive interactions with the bees that live amongst us. Positive relationships with nature are needed to enhance resilience, and to confront, and change the negative climatic influences. Regardless of whether these challenges are man-made or naturally occurring, Wellington City has the potential to embrace positive and sustainable transformation and prosperity. A literature review pursued as part of this research revealed three key themes: sustainable environments; honey bee populations; and the potential value of communication design to promote awareness and to invite action. Quantitative research addresses a professional perspective and this is pursued through semi-structured interviews with experts who have a stake in the well-being of Wellington’s honey bee industries. The objective of this research entails the application of communication design in the development of a campaign that has the ability to communicate a movement across multiple platforms, provoking positive environmental influences and behaviours amongst Wellington City’s young adult population. This research aims to connect passionate individuals in communities who have an interest in supporting the sustainability of our local honey bee ecologies with new-comers who are open to learning sustainable bee practices. Through providing a holistic presentation of current practices and bee populations within Wellington, and information regarding the potential threats these populations face, this campaign will enable this generation of Wellingtonians to be prepared to protect this vital species. This research aims to examine ways that communication design might be utilised through different platforms to raise awareness of the value local honey bees have within our environments. The campaign goal is to include educational tools that interact with Wellington residents, specifically young adults, to encourage a sustained support towards honey bee well-being.</p>

Rockefeller Foundation’s Global Health and China’s Modern Health Development

The Rockefeller Foundation (RF) was the first private organization to have systematically envisioned and practiced public health as a world system. The RF exerted extensive influence in disseminating medical science, public health practice and policies in the world. It set up similar public health institutions in many countries by working with national and colonial governments, empires of Europe and the United States, and the League of Nations Health Organization. This article focuses on the RF’s role in the development of modern health in China. It situates the discussion in the larger context of RF’s involvement in Asia. The RF made significant achievements in China primarily through the mechanisms of the International Health Board, the China Medical Board, and the extraordinary capabilities of John B. Grant. Drawing on archival data and recent research, this article examines the interactive work between RF officials, Chinese health professionals, and the Chinese government in standardizing medical science education and the training of health professionals by means of establishing Peking Union Medical College and the health demonstration stations. It shows how these programs and institutions ultimately helped shape up the creation of a national health system in China. This study sheds light on the long-term legacy of the RF in China and the implications of state medicine and medical efficiency for current global public health.

Civil Society Organizations and Global Health

Civil society organizations are playing a vital role in capacity building at the grassroots level around the world. Rockefeller philanthropy pioneered this civic responsibility, both at home and abroad, in controlling epidemic disease and developing public health. Since its inception in 1913, the Rockefeller Foundation had been involved in a wide range of public health programs in Sri Lanka (previously known as Ceylon), which was regarded as the key to the Foundation’s activities in Asia. Rockefeller philanthropy arrived in Sri Lanka during the European colonial rule in the early twentieth century and received a hostile reception from the colonial administration. The Foundation’s officials acted cautiously and listened to local citizens in developing public health strategies. Such efforts succeeded not only in combating disease and promoting health, but also achieving sustained community support. This paper is a critical inquiry of the program and its role in the development of a modern public health network in Sri Lanka.

“An Investment in Leadership”: Rockefeller Foundation Fellowships and the Globalization of Public Health Knowledge, 1915-1940

The Rockefeller Foundation, the largest philanthropy in the first half of the 20th century, initiated a global program of fellowships to train public health officials. The majority of the fellows were brought to universities in the United States to study science-based medicine for one or more years, followed by field work at research stations funded by the Foundation. Fellows returned to their home countries to serve in public health institutions, and took with them the Foundation’s American-style strategies for promoting and implementing public health programs. The public health fellowship program deeply influenced global public health in the 20th century.

The Rockefeller Foundation and the League of Nations: Public Health in Europe (1920-1945)

The Rockefeller Foundation (RF) and the League of Nations (LON) played a fundamental role in stabilization policies during the interwar period. Public health became essential in this context due to the immediate consequences of the war, the post-war economic crisis and the Great Depression. RF and LON became the cornerstone of international action in several fields: epidemics, famine, malnutrition, infectious diseases, infant mortality, drug abuse, biological and dietary standard-setting, epidemiological records, public health policies and professionalization. In the shaping international health expertise, LON and RF collaboration was extremely important, in terms of determining goals and programmes, and in terms of financial support. This article analyses the areas and the extent of their collaboration in Europe.

Theodor Adorno, Paul Lazarsfeld, and the Public Interest Mandate of Early Communications Research, 1935–1941

Through detailed archival analysis of personal letters, this article examines how the “public interest” mandate of the Communications Act of 1934 inspired the formation of the Princeton Radio Research Project (PRRP), and influenced Paul Lazarsfeld’s development of two-step flows and media effects research. Buried in federal records, a post-Act Federal Communications Commission (FCC) Pursuant that mandated analysis of educational broadcasting additionally turns out to be the causative reason that Theodor Adorno was brought to America by the Rockefeller Foundation. Crucial to the intellectual history of media and communication theory, Lazarsfeld invited Adorno not only to develop techniques to inform educational music study, but to strategically formulate advocacy language for the media reform movement to help noncommercial media obtain frequency licenses. The limits and pressures exerted by the FCC Pursuant influenced the trajectory of the PRRP research, and consequently, the methodological investments of Communication Studies.