Marketing Social Change: Fixing Bush Internet in Rural, Regional, and Remote Australia

2020 ◽  
pp. 281-293
Author(s):  
Rachel Hay ◽  
Lynne Eagle
Keyword(s):  
Social Change ◽  
Marketing Social

scholarly journals Marketing Social Marketing in the Social Change Marketplace

2002 ◽  
Vol 21 (1) ◽  
pp. 3-13 ◽  
Author(s):  
Alan R. Andreasen
Keyword(s):  
Social Change ◽  
Social Marketing ◽  
Subject Matter ◽  
Clear Understanding ◽  
Marketing Social ◽  
The Social ◽  
Barriers To Growth

Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.

Book Review: Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

1997 ◽  
Vol 34 (2) ◽  
pp. 294-296
Author(s):  
Donald E. Stem ◽  
James B. Wiley ◽  
Meryl P. Gardner ◽  
Anne T. Coughland ◽  
Roy D. Howell ◽  
...  
Keyword(s):  
Social Change ◽  
Social Development ◽  
Marketing Social

Anthropology and Social Marketing: A Powerful Combination

1997 ◽  
Vol 19 (4) ◽  
pp. 27-29 ◽  
Author(s):  
Christopher Brown
Keyword(s):  
Public Health ◽  
Social Change ◽  
San Francisco ◽  
Social Marketing ◽  
Marketing Social ◽  
Health Practitioners ◽  
Voluntary Behavior ◽  
Personal Welfare ◽  
Public Health Practitioners ◽  
Specific Health

Social marketing is a social change approach that is gaining wide popularity as another tool for practicing anthropologists and public health practitioners. The goal is to influence the voluntary behavior of targeted populations with specific health-communication messages, materials and interventions. Social marketing is: … the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of society. (Alan Andreason, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco: Jossey Bass 1995)

Sign in / Sign up

Export Citation Format

Share Document