Some observations on the state of the art in marketing research

This study examines the state of the art in international marketing research published in the 1980–90 period, and probes significant changes in the field, both in terms of the substance of research and methodologies employed. A major conclusion of the previous review articles ( Albaum and Peterson 1984 ; Boddewyn 1981 ; Cavusgil and Nevin 1981) was that international marketing research had been fragmentary and exploratory without a strong theoretical framework. In this study, we find that the field has since made substantial progress both in the development of conceptual frameworks for the studies conducted and in the empirical testing of concepts and theories.

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Industrial Marketing Research in Britain

Journal of Marketing Research ◽

10.1177/002224376900600101 ◽

1969 ◽

Vol 6 (1) ◽

pp. 15-27 ◽

Cited By ~ 1

Author(s):

Aubrey Wilson

Keyword(s):

Great Britain ◽

Information Needs ◽

State Of The Art ◽

Marketing Research ◽

The State ◽

Considerable Extent ◽

Industrial Marketing ◽

New Approaches

Industrial marketing research in Great Britain is now widely accepted and used. Over recent years the information yield of projects has improved to a considerable extent because of new approaches to management's information needs. In this article the author examines the state of the art of industrial marketing research in Britain at the present time.

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Mobile marketing research: The-state-of-the-art

International Journal of Information Management ◽

10.1016/j.ijinfomgt.2009.08.009 ◽

2010 ◽

Vol 30 (2) ◽

pp. 144-151 ◽

Cited By ~ 129

Author(s):

Kaan Varnali ◽

Ayşegül Toker

Keyword(s):

State Of The Art ◽

Marketing Research ◽

The State ◽

Mobile Marketing

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Practical Picture Processing

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100051700 ◽

1974 ◽

Vol 32 ◽

pp. 338-339

Author(s):

T. A. Welton

Keyword(s):

Radiation Damage ◽

Coherence Length ◽

Spatial Information ◽

State Of The Art ◽

Coherent Radiation ◽

The State ◽

Energy Spread ◽

Electron Micrograph ◽

Picture Processing ◽

Molecular Skeleton

Various authors have emphasized the spatial information resident in an electron micrograph taken with adequately coherent radiation. In view of the completion of at least one such instrument, this opportunity is taken to summarize the state of the art of processing such micrographs. We use the usual symbols for the aberration coefficients, and supplement these with £ and 6 for the transverse coherence length and the fractional energy spread respectively. He also assume a weak, biologically interesting sample, with principal interest lying in the molecular skeleton remaining after obvious hydrogen loss and other radiation damage has occurred.

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