Industrial Marketing Research in Britain
1969 ◽
Vol 6
(1)
◽
pp. 15-27
◽
Keyword(s):
Industrial marketing research in Great Britain is now widely accepted and used. Over recent years the information yield of projects has improved to a considerable extent because of new approaches to management's information needs. In this article the author examines the state of the art of industrial marketing research in Britain at the present time.
1982 ◽
Vol 13
(2)
◽
pp. 70-75
1988 ◽
Vol 16
(1)
◽
pp. 1-3
◽
1977 ◽
Vol 191
(1)
◽
pp. 195-205
◽
Keyword(s):
1980 ◽
Vol 24
(1)
◽
pp. 85-89
◽
2019 ◽
Vol 33
◽
pp. 10041-10042
2018 ◽
Vol 8
(1)
◽
pp. 21
1988 ◽
Vol 16
(1)
◽
pp. 4-24
◽
1993 ◽
Vol 1
(2)
◽
pp. 5-28
◽