Commentary on an empirical investigation of a general theory of marketing ethics

1990 ◽  
Vol 18 (2) ◽  
pp. 173-177 ◽  
Author(s):  
Shelby Hunt
Keyword(s):  
General Theory ◽  
Empirical Investigation ◽  
Marketing Ethics

An empirical investigation of a general theory of marketing ethics

1990 ◽  
Vol 18 (2) ◽  
pp. 163-171 ◽  
Author(s):  
Michael A. Mayo ◽  
Lawrence J. Marks
Keyword(s):  
General Theory ◽  
Empirical Investigation ◽  
Marketing Ethics

The general theory of marketing ethics: the consumer ethics and intentions issues

2015 ◽  
pp. 15-37 ◽  
Author(s):  
Scott J. Vitell ◽  
Shelby D. Hunt
Keyword(s):  
General Theory ◽  
Consumer Ethics ◽  
Marketing Ethics

A General Theory of Marketing Ethics

1986 ◽  
Vol 6 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Shelby D. Hunt ◽  
Scott Vitell
Keyword(s):  
General Theory ◽  
Marketing Ethics

scholarly journals Permanent Demand and Private Investment in the General theory: an empirical investigation

2020 ◽  
Author(s):  
Jose A. Pérez Montiel ◽  
Carles Manera Erbina
Keyword(s):  
General Theory ◽  
Empirical Investigation ◽  
Private Investment

scholarly journals Bourdieu meets Pachukanis

2020 ◽  
Vol 11 (1) ◽  
pp. 117-144
Author(s):  
Felipe Araújo Castro
Keyword(s):  
General Theory ◽  
Empirical Investigation ◽  
Theoretical Frameworks ◽  
Theory Of Law

Abstract Following the model developed by Michael Burawoy in Bourdieu meets Marxism, the purpose of this paper is to suggest an additional dialogue between the French sociologist and the Soviet jurist Pachukanis. Our intention is to demonstrate that many of the intuitions presented in The Force of Law were actually anticipated by the author of General Theory of Law and Marxism. We argue that these theoretical frameworks are not only complementarity bur also offers fruitful possibilities for empirical investigation in the legal field.

scholarly journals The General Theory of Marketing Ethics: A Revision and Three Questions

2006 ◽  
Vol 26 (2) ◽  
pp. 143-153 ◽  
Author(s):  
Shelby D. Hunt ◽  
Scott J. Vitell
Keyword(s):  
General Theory ◽  
Marketing Ethics

A cross‐cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?

2001 ◽  
Vol 13 (2) ◽  
pp. 45-63 ◽  
Author(s):  
Casey L. Donoho ◽  
Michael J. Polonsky ◽  
Scott Roberts ◽  
David A. Cohen
Keyword(s):  
General Theory ◽  
Cross Cultural ◽  
Marketing Ethics ◽  
Next Generation
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