“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

2006 ◽  
Vol 71 (3) ◽  
pp. 245-260 ◽  
Author(s):  
Longinos Marin ◽  
Salvador Ruiz
Keyword(s):  
Social Responsibility ◽  
Corporate Identity ◽  
Identity Attractiveness

Corporate social responsibility: a corporate marketing perspective

2011 ◽  
Vol 45 (9/10) ◽  
pp. 1353-1364 ◽  
Author(s):  
Diogo Hildebrand ◽  
Sankar Sen ◽  
C.B. Bhattacharya
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Critical Role ◽  
Corporate Identity ◽  
Social Identification ◽  
Corporate Marketing ◽  
Content Type ◽  
The Social ◽  
Corporate Social

PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational identity and corporate marketing literatures from the European and US schools of thought.FindingsThe paper integrates and builds on extant thinking in corporate marketing and CSR to provide an identity‐based conceptualization of CSR. Based on this, it positions CSR as an optimal managerial tool for promoting alignment between multiple corporate identities (e.g. internal, external), which ultimately leads to key benefits for the company.Originality/valueThe paper is the first to highlight the unique role of CSR in being able to align multiple corporate identities. Furthermore, the paper threads together diverse perspectives on corporate identity and marketing to highlight the potential role of CSR in effective corporate marketing.

Building a corporate identity using corporate social responsibility: a website based study of Indian banks

2014 ◽  
Vol 10 (4) ◽  
pp. 591-601 ◽  
Author(s):  
Mobin Fatma ◽  
Zillur Rahman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Design Methodology ◽  
Corporate Identity ◽  
Annual Reports ◽  
Content Type ◽  
Indian Context ◽  
Indian Banks ◽  
Corporate Social

Purpose – The purpose of this paper is to explore the importance of corporate social responsibility (CSR) in the formation of corporate identity. This paper examines the role of CSR activities performed by the banks through the analysis of information displayed on the websites and annual reports of the bank. Design/methodology/approach – A content analysis approach has been applied and supported by the quantitative measures to identify the weightage of every dimension. Findings – The findings show that in India most of the banks are using CSR practices in their operations and communicating all this information with the help of their websites. The dimensions and sub-dimensions are classified on the basis of stakeholder’s actions. Results reveal that banks are more concerned about their stakeholders and consider them in their corporate statements which help them to build their distinctive identity. Research limitations/implications – The results are limited to only Indian banks, which cannot be applied in other financial sectors. Social implications – This study has implications for those organizations that are planning to have policies and practices on CSR. Originality/value – This kind of study is not available in the Indian context, so it will be helpful in generating the awareness and importance of CSR practices in building corporate identity.

Examining Adolescents' Social Responsibility Values and the Role of Contexts

2012 ◽  
Author(s):  
Laura Wray-Lake ◽  
Amy K. Syvertsen ◽  
Constance A. Flanagan
Keyword(s):  
Social Responsibility

Peranan Komisaris dan Direksi Bank Syariah dalam Pengelolaan Dana Zakat dan ISR (Islamic Social Responsibility) di Indonesia

2019 ◽  
Vol 14 (2) ◽  
pp. 95
Author(s):  
Melia Frastuti ◽  
Dimas Pratama Putra ◽  
Erfan Effendi
Keyword(s):  
Social Responsibility ◽  
Commercial Banks ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Islamic Banks ◽  
The Public ◽  
Islamic Bank ◽  
Positive Assessment ◽  
Nature Preservation

Abstract     Almsgiving is one of the pillars supporting the upholding of Islam as the obligation for the adherents to improve horizontal relations between fellow humans and strengthen vertical relations with Allah SWT. The implementation of Islamic Social Responsibility (ISR) of the Islamic Bank gives a positive assessment in sharia agreement, justice and equality, responsibility for work, welfare, guarantee of nature preservation and benevolent assistance that is not profit-oriented.Proper almsgiving management and ISR implementation make Islamic banks trusted by the public in terms of service quality, satisfaction and loyalty of Muzzaki. It reduces bad images, and provides relevant impacts on social welfare and the progress of the era. The data analysis used to test the hypotheses is Multiple Linear Regression analysis. The data is collected by distributing questionnaires to Commissioners and Directors at 14 (fourteen) Islamic Commercial Banks spread throughout Indonesia. The result of this study shows partially prove the role of Islamic bank commissioners in the amsgiving management only, while the importance of the role of directors in Islamic banks in almsgiving management and the implementation of ISR partially. Keywords: Islamic Bank, Commissioners, Directors, Almsgiving and ISR

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