Embedded creativity: teaching design thinking via distance education

2012 ◽  
Vol 23 (3) ◽  
pp. 749-765 ◽  
Author(s):  
Peter Lloyd
2021 ◽  
pp. 027347532110389
Author(s):  
Janneke Blijlevens

Marketers and designers are likely to work together on innovation teams as they both have customer satisfaction as their end goals. Collaboration between these disciplines in innovation teams is often impaired due to the different thought-worlds that drive decision making: intuitive versus rational. To facilitate collaboration between design and marketing it is valuable to teach marketers about designers’ ways of thinking. Approaches to teaching design thinking to marketing students often focus on students becoming more creative, intuitive, and innovative themselves. However, the integration of the two disciplines does not require that marketers become designers, and vice versa, as both bring unique skills necessary for successful innovation. An educational framework is presented that aims to teach marketing students an understanding of the thought-world of design thinking rather than to become design thinkers themselves. The focus is on recognizing how the others’ approach to the same goals are complementary to their own approaches instead of being different or “wrong.” This framework is unique in aligning design thinking phases with critical thinking phases—marketing students’ dominant thinking style—through specifically chosen aictivities to scaffold the understanding of an intuitive, divergent, and creative thinking approach to the development of innovative marketing ideas.


Author(s):  
Mana Taheri ◽  
Lena Mayer ◽  
Karen von Schmieden ◽  
Christoph Meinel

Author(s):  
Kuntinee Maneeratana ◽  
Ratchatin Chancharoen ◽  
Peerapat Thongnuek ◽  
Potcharawan Sukmuen ◽  
Chamaiporn Inkaew ◽  
...  

2021 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
M. Wszołek ◽  
D. Płuchowska

This article is about using human orientated methods of design (e.g. design thinking) in the context of teaching design, while the role of design is changing. Design should be described as a modus operandi for every social activity that leads through solving problem. General role of design is to animate and moderate social change. In that perspective we are all designers, whether we like it or not. This specific change of design mindset shows great challenge in the new education model, where design is just a small part of study program — in this article it is explained in the context of legal study program.


2021 ◽  
Vol 34 (0) ◽  
pp. 703
Author(s):  
Kalyana Chakravarthy Chilukuri

2018 ◽  
Vol 9 (4) ◽  
pp. 3018-3027
Author(s):  
Ivanildo José de Melo Filho ◽  
Luma da Rocha Seixas ◽  
Rosangela Maria de Melo ◽  
Alex Sandro Gomes

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