The discriminatory incentives to bundle in the cable television industry

2007 ◽  
Vol 6 (1) ◽  
pp. 41-78 ◽  
Author(s):  
Gregory S. Crawford
Keyword(s):  
Cable Television ◽  
Television Industry ◽  
Cable Television Industry

Dividing Bundled Surplus: The Case of the Cable Television Industry

2009 ◽  
Author(s):  
Nodir Adilov ◽  
Peter J. Alexander ◽  
Brendan Michael Cunningham
Keyword(s):  
Cable Television ◽  
Television Industry ◽  
Cable Television Industry

scholarly journals Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry

2016 ◽  
Vol 8 (1) ◽  
pp. 256-282 ◽  
Author(s):  
Andre Boik
Keyword(s):  
Empirical Analysis ◽  
Cable Television ◽  
Television Industry ◽  
Local Content ◽  
Local Television ◽  
The Us ◽  
Pricing Behavior ◽  
Cable Television Industry ◽  
Two Sided Markets

Local television stations are platforms in a two-sided market connecting advertisers and viewers. This paper explicitly examines the effect that important intermediaries (such as cable, telephone, and satellite distributors) may have on a platform's pricing behavior in a two-sided market. I find that stations raise their fees to cable distributors because stations prefer that viewers access their content through satellite distributors with whom they do not compete in the local advertising market, and that station mergers lower stations' fees to distributors by partially internalizing a pricing externality that results from the mandatory bundling of local content. (JEL C78, D12, G34, L11, L82, M37)

Buffet or à la Carte

2012 ◽  
pp. 32-42
Author(s):  
Deepti Verma ◽  
Gaurav Gupta ◽  
Kamat Keshav
Keyword(s):  
Cable Television ◽  
Pricing Strategy ◽  
Pricing Model ◽  
Role Of Government ◽  
Television Industry ◽  
Factors Affecting ◽  
Pricing Decision ◽  
Cable Television Industry ◽  
A La Carte

Pricing strategy plays a key role in most organizations. The pricing decision of bundling or à la carte in the case of cable television industry is a long debated one. While consumers seem to favor the à la carte option, operators are persistent in continuing with the bundling options. In this chapter, we explore both sides of the argument. We then discuss several factors affecting the players in the eco-system of cable television industry; these include the subscriber-operator relationship, operator-distributor relationship, and the role of government policies affecting their decisions. In concluding we use these factors to conceptualize a framework that seeks to assist the players in the cable television industry in choosing an adequate pricing model.

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