Reflection of co-authorship networks in the Web: Web hyperlinks versus Web visibility rates

Since the commercialization of the Internet in the 1990s, online retailing has increased steadily. According to the most recent Department of Commerce Census Bureau report,1 retail e-commerce sales in the first quarter of 2004 were $15.5 billion, up 28.1% from the first quarter of 2003. E-commerce sales in the first quarter of 2004 accounted for 1.9% of total sales, compared with 1.6% of total sales for the first quarter of 2003. An important trend in this growth in B2C (business-to-consumer) e-commerce is the participation of small business on the Web. Considering that in the United States small business comprises more than 99% of employer firms,2 this trend is significant. Though the Web offers huge potential to these small businesses for growth and prosperity, and also offers them a very low entry cost, Web visibility becomes the major barrier for them. Small businesses often have difficulty putting up enough funding to compete with brand-name businesses in promotion. So small businesses are desperately in need of a less costly channel for increasing their Web visibility. In the past 4 years and especially since the economic slowdown in 2000, comparison shopping has become more and more popular among online shoppers. Because of the low cost of being listed on comparison-shopping Web sites and the relatively high conversion rate for online shoppers who use comparison shopping, many small businesses found this an ideal channel to increase their Web visibility. As a result, many early participating small businesses gained a customer base in the competition by displaying their products and service prices on comparison-shopping Web sites. Now, it is more and more clear that comparison shopping provides a unique opportunity for small businesses to reach a large customer population with relatively little cost. To help readers better understand this phenomenon, we give a comprehensive introduction to comparison-shopping agents and summarize recent research on their impact in e-commerce.

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Exploring the web visibility of world-class universities

Scientometrics ◽

10.1007/s11192-011-0515-6 ◽

2011 ◽

Vol 90 (1) ◽

pp. 201-218 ◽

Cited By ~ 22

Author(s):

Moosung Lee ◽

Han Woo Park

Keyword(s):

World Class ◽

World Class Universities ◽

The Web ◽

Web Visibility

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A study of the Web visibility of the SDGs and the 2030 Agenda on university websites

International Journal of Sustainability in Higher Education ◽

10.1108/ijshe-09-2021-0361 ◽

2022 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Mari Vallez ◽

Carlos Lopezosa ◽

Rafael Pedraza-Jiménez

Keyword(s):

Sustainable Development ◽

Sustainable Development Goals ◽

Global Perspective ◽

Web Searches ◽

Content Type ◽

Management Platform ◽

2030 Agenda ◽

Development Goals ◽

The Web ◽

Web Visibility

Purpose Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis with an online visibility management platform that makes use of big data technology. Design/methodology/approach The Web visibility of the universities studied in relation to the terms “SDG”, “Sustainable Development Goals” and “2030 Agenda” was determined using the SEMrush tool. Information was obtained on the number of web pages accessed and the queries formulated (query expansion). The content indexed by Google for these universities was compiled, and finally, the search engine optimization (SEO) factors applicable to the websites with the highest Web visibility were identified. Findings The universities analysed are content creators but do not have very high Web visibility in Web searches for information on the SDGs. Of the 98 universities analysed, only four feature prominently in search results. Originality/value Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining the Web visibility of universities in relation to Web searches for information on the 2030 Agenda. The main contributions of this study are the global perspective it provides on the Web visibility of content produced by universities about the SDGs and the recommendations it offers for improving that visibility.

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Influence of language and file type on the web visibility of top European universities

Aslib Journal of Information Management ◽

10.1108/ajim-02-2013-0018 ◽

2014 ◽

Vol 66 (1) ◽

pp. 96-116 ◽

Cited By ~ 2

Author(s):

Enrique Orduña-Malea ◽

Jose Luis Ortega ◽

Isidro F. Aguillo

Keyword(s):

Search Engine ◽

Web Sites ◽

Design Methodology ◽

Content Type ◽

European Universities ◽

File Formats ◽

Google Search ◽

European University ◽

The Web ◽

Web Visibility

Purpose – The purpose of this paper is to detect whether both file type (a set of rich and web files) and language (English, Spanish, German, French and Italian) influence the web visibility of European universities. Design/methodology/approach – A webometrics analysis of the top 200 European universities (as ranked in the Ranking web of World Universities) was carried out by a manual query for each official URL identified by using the Google search engine (April 2012). A correlation analysis between visibility and file format page count is offered according to language. Finally, a prediction of visibility is shown by using the SMOreg function. Findings – The results indicate that Spanish and English are the languages that correlate most highly with web visibility. This correlation becomes greater – though moderate – when considering only PDF files. Research limitations/implications – The results are limited due to the low correlation between overall page count and visibility. The lack of an accurate search engine that would assist in link counting procedures makes this process difficult. Originality/value – An observed increase in correlation – although moderate – while analysing PDF files (in English and Spanish) is considered to be meaningful. This may indirectly confirm that specific file formats and languages generate different web visibility behaviour on European university web sites.

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Comparison-Shopping Agents and Online Small Business

Encyclopedia of E-Commerce, E-Government, and Mobile Commerce ◽

10.4018/978-1-59140-799-7.ch022 ◽

2011 ◽

pp. 129-134

Author(s):

Yun Wan

Keyword(s):

Small Business ◽

Web Sites ◽

Small Businesses ◽

Customer Base ◽

Comparison Shopping ◽

Online Shoppers ◽

Important Trend ◽

Total Sales ◽

The Web ◽

Web Visibility

Since the commercialization of the Internet in the 1990s, online retailing has increased steadily. According to the most recent Department of Commerce Census Bureau report,1 retail e-commerce sales in the first quarter of 2004 were $15.5 billion, up 28.1% from the first quarter of 2003. E-commerce sales in the first quarter of 2004 accounted for 1.9% of total sales, compared with 1.6% of total sales for the first quarter of 2003. An important trend in this growth in B2C (business-to-consumer) e-commerce is the participation of small business on the Web. Considering that in the United States small business comprises more than 99% of employer firms,2 this trend is significant. Though the Web offers huge potential to these small businesses for growth and prosperity, and also offers them a very low entry cost, Web visibility becomes the major barrier for them. Small businesses often have difficulty putting up enough funding to compete with brand-name businesses in promotion. So small businesses are desperately in need of a less costly channel for increasing their Web visibility. In the past 4 years and especially since the economic slowdown in 2000, comparison shopping has become more and more popular among online shoppers. Because of the low cost of being listed on comparison-shopping Web sites and the relatively high conversion rate for online shoppers who use comparison shopping, many small businesses found this an ideal channel to increase their Web visibility. As a result, many early participating small businesses gained a customer base in the competition by displaying their products and service prices on comparison-shopping Web sites. Now, it is more and more clear that comparison shopping provides a unique opportunity for small businesses to reach a large customer population with relatively little cost. To help readers better understand this phenomenon, we give a comprehensive introduction to comparison-shopping agents and summarize recent research on their impact in e-commerce.

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Enhancing The Quality Of Health Information Online: Recommendations For Health Education Professionals

American Journal of Health Sciences (AJHS) ◽

10.19030/ajhs.v3i3.7137 ◽

2012 ◽

Vol 3 (3) ◽

pp. 189-194

Author(s):

Niya Werts ◽

Laurencia Hutton-Rogers ◽

Daniel Agley ◽

Mary Helen McSweeney-Feld

Keyword(s):

Health Education ◽

Health Information ◽

Health Professionals ◽

Web Based ◽

Education Professionals ◽

Health Consumers ◽

Education Outreach ◽

The Web ◽

Web Visibility

Health information is plentiful and easy to access online. However, the quality, accuracy, and safety of the information have rightly been called in to question. Never the less, the number of health consumers seeking health information online continues to grow. The web presents health education professionals with unique opportunities to enhance the quality of health information online and leverage new web-based media to expand health education outreach methods. Practical suggestions for health professionals to initiate greater web visibility with the goal of increasing the quality of health information online are offered.

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