scholarly journals Influence of language and file type on the web visibility of top European universities

2014 ◽  
Vol 66 (1) ◽  
pp. 96-116 ◽  
Author(s):  
Enrique Orduña-Malea ◽  
Jose Luis Ortega ◽  
Isidro F. Aguillo
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Design Methodology ◽  
Content Type ◽  
European Universities ◽  
File Formats ◽  
Google Search ◽  
European University ◽  
The Web ◽  
Web Visibility

Purpose – The purpose of this paper is to detect whether both file type (a set of rich and web files) and language (English, Spanish, German, French and Italian) influence the web visibility of European universities. Design/methodology/approach – A webometrics analysis of the top 200 European universities (as ranked in the Ranking web of World Universities) was carried out by a manual query for each official URL identified by using the Google search engine (April 2012). A correlation analysis between visibility and file format page count is offered according to language. Finally, a prediction of visibility is shown by using the SMOreg function. Findings – The results indicate that Spanish and English are the languages that correlate most highly with web visibility. This correlation becomes greater – though moderate – when considering only PDF files. Research limitations/implications – The results are limited due to the low correlation between overall page count and visibility. The lack of an accurate search engine that would assist in link counting procedures makes this process difficult. Originality/value – An observed increase in correlation – although moderate – while analysing PDF files (in English and Spanish) is considered to be meaningful. This may indirectly confirm that specific file formats and languages generate different web visibility behaviour on European university web sites.

Marketing and delivering information literacy on the web, yesterday and today, from 2009 to 2012

2014 ◽  
Vol 31 (4) ◽  
pp. 10-13 ◽  
Author(s):  
Sharon Q. Yang
Keyword(s):  
Information Literacy ◽  
Web Sites ◽  
Academic Libraries ◽  
Design Methodology ◽  
Status Quo ◽  
Content Type ◽  
The Status ◽  
Practical Implications ◽  
The Web ◽  
Made In

Purpose – This study aims to ascertain the trends and changes of how academic libraries market and deliver information literacy (IL) on the web. Design/methodology/approach – The author compares the findings from two separate studies that scanned the Web sites for IL-related activities in 2009 and 2012, respectively. Findings – Academic libraries intensified their efforts to promote and deliver IL on the web between 2009 and 2012. There was a significant increase in IL-related activities on the web in the three-year period. Practical implications – The findings describe the status quo and changes in IL-related activities on the libraries’ Web sites. This information may help librarians to know what they have been doing and if there is space for improvement. Originality/value – This is the only study that spans three years in measuring the progress librarians made in marketing and delivering IL on the Web.

Complementing consumer magazine brands with internet extensions?

2009 ◽  
Vol 19 (4) ◽  
pp. 408-424 ◽  
Author(s):  
Anssi Tarkiainen ◽  
Hanna‐Kaisa Ellonen ◽  
Olli Kuivalainen
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Brand Extensions ◽  
Content Type ◽  
Print Version ◽  
Consumer Magazine ◽  
The Relationship ◽  
The Web

PurposeThe purpose of this paper is to increase understanding of the effects of web site extension on the parent‐magazine brand in the context of experiential goods, and to identify factors that are related to success.Design/methodology/approachThe paper focuses on the relationship between consumers' experiences on magazine web sites and their loyalty towards the print magazine.FindingsThere are different ways in which the web site can complement the print version. The first mechanism is related to engaging in more frequent communication with the magazine's readers, and the second is related to consumer‐initiated interaction between other readers. In both cases something is offered that cannot be obtained from the print magazine, but is assumed to complement it.Originality/valueThe paper increases understanding of brand extensions with regard to experiential goods, but more research is needed on the factors that are related to extension success.

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

scholarly journals Website-reflected operating characteristics of wineries’ wine clubs

2014 ◽  
Vol 26 (4) ◽  
pp. 244-258
Author(s):  
Nicholas C. Williamson ◽  
Joy Bhadury
Keyword(s):  
Empirical Research ◽  
Research Design ◽  
Web Sites ◽  
Design Methodology ◽  
Evolutionary Process ◽  
Great Majority ◽  
Operating Characteristics ◽  
Content Type ◽  
The Usa ◽  
The Web

Purpose – The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel of distribution for marketing wine in the USA: the wine club. Design/methodology/approach – The research design entails the contrasting of the Web site-reflected operating features of wineries that support wine clubs with wineries that do not. Findings – Support was found for the great majority of operating features identified in the literature as likely characterizing the operations of wineries with wine clubs. A notable exception concerns the lack of confirmation of hypotheses concerning “Wine 2.0” variables. Research limitations/implications – In the apparent pursuit of higher profits, owners and managers of wineries with wine clubs more frequently adopt operating features that expose them to objective competitive comparisons than do owners and managers with other wineries. The former are also more prone to advertise on their Web sites a variety of offers that collectively constitute a more valuable quid pro quo in their relationships with consumer buyers than appears to be the case with other wineries. Strategically, results demonstrate that a winery’s adoption of a wine club is not a part of an evolutionary process of wineries in general. Originality/value – There has been no other published empirical research that concerned the identification of distinguishing operating features of wineries that use what has been argued to be the most profitable channel for marketing wine at retail in the USA: the wine club channel. Winery owners and managers will find particular value in the results and implications of the research.

A webometric analysis of major keywords and expressions in biochemistry using LexiURL Searcher

2015 ◽  
Vol 33 (6) ◽  
pp. 1163-1173 ◽  
Author(s):  
Kobra Taram ◽  
Abbas Doulani
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Information Access ◽  
Link Analysis ◽  
Content Type ◽  
Common Thread ◽  
The Common ◽  
Mesh Database ◽  
The Web

Purpose – The purpose of this paper is to explore webometric analysis of keywords and expressions of the biochemistry field of study via LexiURL Searcher. Design/methodology/approach – Interfaces for assisting users with information access have received considerable attention. Along with the extraction of data on Web sites for webometric purposes (e.g. link analysis, ranking of Web sites, etc.), LexiURL Searcher presents some information on the arrangement of links among different Web sites. Such capability enables users to identify one or more Web sites around their intended subject and, accordingly, explore all Web sites linked with their identified Web site(s). LexiURL Searcher has preceded webometric analysis by considering the main expressions and keywords derived from the MeSH database. Findings – The worldwide survey indicated that links from countries such as England, Japan, Germany, Australia and Canada were among the Web sites that are most used in biochemistry. Alternatively, other countries such as Singapore, Thailand and Poland had the most advantageous links to the outside world, whereas South Africa, New Zealand and The Netherlands had the least link effect. Biochemistry, being a specialized domain, would benefit greatly from site linking and would provide users the most assistance in information processing. Originality/value – Most webometric studies remain on the level of link analysis and Web site statuses; however, this paper gives information on the common thread Web sites based on a standard thesaurus.

Staff resources

2005 ◽  
Vol 18 (2) ◽  
pp. 95-97 ◽  
Author(s):  
John Maxymuk
Keyword(s):  
Staff Development ◽  
Web Sites ◽  
Design Methodology ◽  
Information Resources ◽  
Online Environment ◽  
Content Type ◽  
Finding Aids ◽  
Types Of Information ◽  
Training Organization ◽  
The Web

PurposeTo show that despite libraries' tendencies to focus all their efforts – even in the online environment – on developing tools, resources, and finding aids for their patrons, some have also used the web to develop resources for staff needs.Design/methodology/approachSurveys a number of library web sites and highlights online resources that have been developed to assist library staff in areas of training, organization, and professional development.FindingsRanging from online instruction for new staff, listings of library policies and passwords, and resources for staff development, many libraries have begun to use their web sites to provide valuable information for staff too.Originality/valueThe examples presented in this column can provide guidance for any library beginning to use their web site to provide information resources for their staff. Several types of information are presented showing both the range of information of use to staff and a variety of methods to convey that information.

Efficient watcher based web crawler design

2015 ◽  
Vol 67 (6) ◽  
pp. 663-686 ◽  
Author(s):  
Saed ALQARALEH ◽  
Omar RAMADAN ◽  
Muhammed SALAMAH
Keyword(s):  
Web Sites ◽  
Design Methodology ◽  
Web Pages ◽  
Web Crawler ◽  
Content Type ◽  
Communication Problems ◽  
Dynamic Web ◽  
The Web

Purpose – The purpose of this paper is to design a watcher-based crawler (WBC) that has the ability of crawling static and dynamic web sites, and can download only the updated and newly added web pages. Design/methodology/approach – In the proposed WBC crawler, a watcher file, which can be uploaded to the web sites servers, prepares a report that contains the addresses of the updated and the newly added web pages. In addition, the WBC is split into five units, where each unit is responsible for performing a specific crawling process. Findings – Several experiments have been conducted and it has been observed that the proposed WBC increases the number of uniquely visited static and dynamic web sites as compared with the existing crawling techniques. In addition, the proposed watcher file not only allows the crawlers to visit the updated and newly web pages, but also solves the crawlers overlapping and communication problems. Originality/value – The proposed WBC performs all crawling processes in the sense that it detects all updated and newly added pages automatically without any human explicit intervention or downloading the entire web sites.

A tribute to Gwen Leighty

2006 ◽  
Vol 19 (2) ◽  
pp. 84-86
Author(s):  
Jennifer Paustenbaugh
Keyword(s):  
Web Sites ◽  
Academic Libraries ◽  
Design Methodology ◽  
Fund Raising ◽  
Personal Knowledge ◽  
Valuable Contribution ◽  
Content Type ◽  
History Of ◽  
Development Network ◽  
Fund Raiser

PurposeThe purpose of the paper is to provide a tribute to the life and work of library fund‐raiser Gwen Leighty.Design/methodology/approachThe paper uses personal knowledge and references to Academic Libraries Advancement and Development Network (ALADN) and LIBDEV web sites.FindingsThe paper finds that fundraising is connecting with people and the journey that each development officer must make while raising funds for their library.Originality/valueThe paper presents a brief history of ALADN and the valuable contribution one person made to the cause of library fund‐raising.

Return to relevance

2015 ◽  
Vol 31 (1) ◽  
pp. 2-6
Author(s):  
Robert Fox
Keyword(s):  
Literature Review ◽  
Web Sites ◽  
Web Site ◽  
Design Methodology ◽  
Library Science ◽  
User Needs ◽  
Content Type ◽  
Web Presence ◽  
Design Philosophy ◽  
Information Professionals

Purpose – In order to continue to respond to patron needs in a relevant way, it is necessary to continuously reevaluate the central message that the library website is intended to convey. It ' s necessary to question assumptions, listen to user needs, and shift our paradigm to make the library web presence as effective as possible. Design/methodology/approach – This is a regular viewpoint column. A basic literature review was done prior to the column being written. Findings – The library Web site remains, in many respects, the “first face” of the library for patrons. To remain relevant, traditional methodologies used in library science may need to be set aside or catered to the needs of the patron. Originality/value – Various methods regarding design philosophy are explored which may be of use to information professionals responsible for the design and content of the library Web sites.

The Google Knowledge Graph

2014 ◽  
Vol 30 (4) ◽  
pp. 15-17 ◽  
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Social Impact ◽  
Knowledge Graph ◽  
Content Type ◽  
Principal Source ◽  
Pertinent Information ◽  
Practical Implications ◽  
The Web

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Becoming increasingly reliant on the web as a principal source of finding information is altering our brains and the way that we obtain and hold knowledge. We are becoming less reliant on our memories to hold knowledge, instead using technology – and search engines like Google in particular – to deposit and retrieve information. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The paper provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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