scholarly journals Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities

2020 ◽  
Vol 46 (4) ◽  
pp. 102171
Author(s):  
Mari Vállez ◽  
Anna Ventura
Keyword(s):  
University Libraries ◽  
The Web ◽  
Web Visibility

Reflection of co-authorship networks in the Web: Web hyperlinks versus Web visibility rates

2007 ◽  
Vol 70 (2) ◽  
pp. 519-540 ◽  
Author(s):  
Hildrun Kretschmer ◽  
Ute Kretschmer ◽  
Theo Kretschmer
Keyword(s):  
The Web ◽  
Web Visibility

scholarly journals APPLICATION OF WEB 2.0 IN PRIVATE UNIVERSITY LIBRARIES OF NORTHERN NIGERIA USING THE THEORY OF MANNES LIBRARY 2.0.

2020 ◽  
Author(s):  
Abdullahi Bala Shehu
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Private University ◽  
School Curriculum ◽  
Northern Nigeria ◽  
University Libraries ◽  
Web Tool ◽  
Ict Infrastructure ◽  
The Web

This paper investigated application of web 2.0 to private university libraries of northern part ofNigeria based on Mannes theory which emphasizes on changing scenario of librarianship withthe presence of the web, (10) private university libraries website which are of quality and ICTcompliant by Nigerian standard were surveyed to identify the presence of web 2.0 toolapplication and purpose for application. Only (4) 40% had applied web 2.0 tool, the mostapplied web tool was WebOPAC followed by social networking sites, and (1) private universitylibrary had applied RSS, no other web tool have been applied. Even with the web 2.0 boom andadvantages web 2.0 provides to library professional for interaction, the application is still verymuch low in Nigerian libraries. The study recommends Training of library professionals,provision of ICT infrastructure, restructuring of library school curriculum.

Comparison-Shopping Agents and Online Small Business

2011 ◽  
pp. 738-745
Author(s):  
Yun Wan
Keyword(s):  
Small Business ◽  
Web Sites ◽  
Small Businesses ◽  
Customer Base ◽  
Comparison Shopping ◽  
Online Shoppers ◽  
Important Trend ◽  
Total Sales ◽  
The Web ◽  
Web Visibility

Since the commercialization of the Internet in the 1990s, online retailing has increased steadily. According to the most recent Department of Commerce Census Bureau report,1 retail e-commerce sales in the first quarter of 2004 were $15.5 billion, up 28.1% from the first quarter of 2003. E-commerce sales in the first quarter of 2004 accounted for 1.9% of total sales, compared with 1.6% of total sales for the first quarter of 2003. An important trend in this growth in B2C (business-to-consumer) e-commerce is the participation of small business on the Web. Considering that in the United States small business comprises more than 99% of employer firms,2 this trend is significant. Though the Web offers huge potential to these small businesses for growth and prosperity, and also offers them a very low entry cost, Web visibility becomes the major barrier for them. Small businesses often have difficulty putting up enough funding to compete with brand-name businesses in promotion. So small businesses are desperately in need of a less costly channel for increasing their Web visibility. In the past 4 years and especially since the economic slowdown in 2000, comparison shopping has become more and more popular among online shoppers. Because of the low cost of being listed on comparison-shopping Web sites and the relatively high conversion rate for online shoppers who use comparison shopping, many small businesses found this an ideal channel to increase their Web visibility. As a result, many early participating small businesses gained a customer base in the competition by displaying their products and service prices on comparison-shopping Web sites. Now, it is more and more clear that comparison shopping provides a unique opportunity for small businesses to reach a large customer population with relatively little cost. To help readers better understand this phenomenon, we give a comprehensive introduction to comparison-shopping agents and summarize recent research on their impact in e-commerce.

Web-Based Bibliographic Services Offered by Top World and Indian University Libraries

2017 ◽  
Vol 6 (1) ◽  
pp. 53-72
Author(s):  
Sangeeta Namdev Dhamdhere ◽  
Egbert De Smet ◽  
Ramdas Lihitkar
Keyword(s):  
Web 2.0 ◽  
Library Services ◽  
University Libraries ◽  
Web Based ◽  
Web 2.0 Tools ◽  
Library Collection ◽  
Study Application ◽  
Paper Author ◽  
The Web

Bibliographical services are services related to the library collection and access to those collections, whether print or online. In modern libraries, these services are provided online through website. Many studies have been carried out to study application of web 2.0 tools and web-based services offered by the libraries. There is need to study the basic fundamental library services offered via the web or websites in modern libraries. In this paper author studied tops world and Indian libraries and prepared inventory of web-based bibliographic services offered by these libraries and analyzed the data in a quantitative way.

Exploring the web visibility of world-class universities

2011 ◽  
Vol 90 (1) ◽  
pp. 201-218 ◽  
Author(s):  
Moosung Lee ◽  
Han Woo Park
Keyword(s):  
World Class ◽  
World Class Universities ◽  
The Web ◽  
Web Visibility

scholarly journals A Case Study of Consolidating Two Database A–Z Lists for Better Staff and User Experiences

2020 ◽  
Vol 64 (3) ◽  
pp. 131
Author(s):  
Todd Quinn
Keyword(s):  
University Libraries ◽  
Electronic Resources ◽  
User Experiences ◽  
Single List ◽  
And Migration ◽  
The University ◽  
The Web

This case study describes the consolidation and migration of the University of New Mexico’s University Libraries’ database A-Z lists. A subject librarian lead the nine-month project that included most subject librarians, the electronic resources team, the Director of Collections, and the web & discovery librarian. The project also provided the UL the opportunity to review all the resources in the lists, and update all descriptions, and create new workflows for adding and managing a single list.

scholarly journals A study of the Web visibility of the SDGs and the 2030 Agenda on university websites

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mari Vallez ◽  
Carlos Lopezosa ◽  
Rafael Pedraza-Jiménez
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Global Perspective ◽  
Web Searches ◽  
Content Type ◽  
Management Platform ◽  
2030 Agenda ◽  
Development Goals ◽  
The Web ◽  
Web Visibility

Purpose Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis with an online visibility management platform that makes use of big data technology. Design/methodology/approach The Web visibility of the universities studied in relation to the terms “SDG”, “Sustainable Development Goals” and “2030 Agenda” was determined using the SEMrush tool. Information was obtained on the number of web pages accessed and the queries formulated (query expansion). The content indexed by Google for these universities was compiled, and finally, the search engine optimization (SEO) factors applicable to the websites with the highest Web visibility were identified. Findings The universities analysed are content creators but do not have very high Web visibility in Web searches for information on the SDGs. Of the 98 universities analysed, only four feature prominently in search results. Originality/value Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining the Web visibility of universities in relation to Web searches for information on the 2030 Agenda. The main contributions of this study are the global perspective it provides on the Web visibility of content produced by universities about the SDGs and the recommendations it offers for improving that visibility.

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