A recommender system (RS) refers to an agent that recommends items that are suitable for users, and it is implemented through collaborative filtering (CF). CF has a limitation in improving the accuracy of recommendations based on matrix factorization (MF). Therefore, a new method is required for analyzing preference patterns, which could not be derived by existing studies. This study aimed at solving the existing problems through bias analysis. By analyzing users’ and items’ biases of user preferences, the bias-based predictor (BBP) was developed and shown to outperform memory-based CF. In this paper, in order to enhance BBP, multiple bias analysis (MBA) was proposed to efficiently reflect the decision-making in real world. The experimental results using movie data revealed that MBA enhanced BBP accuracy, and that the hybrid models outperformed MF and SVD++. Based on this result, MBA is expected to improve performance when used as a system in related studies and provide useful knowledge in any areas that need features that can represent users.
Edge data based trailer inception probabilistic matrix factorization for context-aware movie recommendation
